Journal of Commerce and Accounting Research

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Differential Effect of Demographics on Employee Engagement in the Indian Banking Sector


Affiliations
1 Assistant Professor, Amity University, Gwalior, Madhya Pradesh, India
2 Assistant Professor, Department of Management, I K Gujral Punjab Technical University, Punjab, India
     

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In the highly competitive business environment, companies around the world are facing increased competition, now more than ever. One solution to this crucial problem is employee engagement. Engaged employees are capable of gaining an edge over others. Engagement is the degree to which employees devote extra strength, enthusiasm, and energy to bring discretionary effort into their jobs. Engaged employees are full of passion and self-motivated. Employee engagement increases organisational efficiency, productivity, and return on investment. It also reduces absenteeism and employee turnover. To improve the level of employee engagement, companies must understand how specific characteristics, such as demographics, influence their engagement level, specifically in a diverse country like India. Thus, the current research examined the degree to which demographic variables influences the level of employee engagement in a prominent service sector in India, i.e., the banking sector. The study was administered on 485 employees from top ten Indian banks. Variables under study were analysed using validated instruments. Survey was conducted to collect the data from respondents. Data was analysed using mean, ANOVA, and least square method. Results indicate that the level of employee engagement varies across four demographic variables under study, i.e., age, marital status, organisational tenure, and income. The results have important implications. Limitations and future research directions are also discussed.

Keywords

Employee Engagement, Demographics, Banks, ANOVA
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  • Differential Effect of Demographics on Employee Engagement in the Indian Banking Sector

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Authors

Deepali Soni
Assistant Professor, Amity University, Gwalior, Madhya Pradesh, India
Pooja Mehta
Assistant Professor, Department of Management, I K Gujral Punjab Technical University, Punjab, India

Abstract


In the highly competitive business environment, companies around the world are facing increased competition, now more than ever. One solution to this crucial problem is employee engagement. Engaged employees are capable of gaining an edge over others. Engagement is the degree to which employees devote extra strength, enthusiasm, and energy to bring discretionary effort into their jobs. Engaged employees are full of passion and self-motivated. Employee engagement increases organisational efficiency, productivity, and return on investment. It also reduces absenteeism and employee turnover. To improve the level of employee engagement, companies must understand how specific characteristics, such as demographics, influence their engagement level, specifically in a diverse country like India. Thus, the current research examined the degree to which demographic variables influences the level of employee engagement in a prominent service sector in India, i.e., the banking sector. The study was administered on 485 employees from top ten Indian banks. Variables under study were analysed using validated instruments. Survey was conducted to collect the data from respondents. Data was analysed using mean, ANOVA, and least square method. Results indicate that the level of employee engagement varies across four demographic variables under study, i.e., age, marital status, organisational tenure, and income. The results have important implications. Limitations and future research directions are also discussed.

Keywords


Employee Engagement, Demographics, Banks, ANOVA

References