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Lead Generation: a New Strategy for Attracting Target Customers


Affiliations
1 Department of Public Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Islamic Republic of
2 Department of Business Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Islamic Republic of
3 Young Researchers Club, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Islamic Republic of
 

Online Advertising Industry is gaining importance for the marketing discipline. Its new technologies and online practices have created a place where there is no way for avoiding its privileges. In this regard, this paper reviews one of the new practices in online advertising. Lead Generation or Lead gen has been designed to provide some insights and knowledgeable data about online consumer behavior. The study presents the core concepts of LD and defines how it works. In addition, a conceptual framework is designed to entirely figure out Lead generation activities.

Keywords

Lead Generation, Online Advertising, Proprietary Technology, Interactive Agencies
User

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Abstract Views: 373

PDF Views: 127




  • Lead Generation: a New Strategy for Attracting Target Customers

Abstract Views: 373  |  PDF Views: 127

Authors

Morteza Mosakhani
Department of Public Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Islamic Republic of
Mehdi Behboudi
Department of Business Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Islamic Republic of
Ateneh Qodsi Khah
Young Researchers Club, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Islamic Republic of
Marzieh Ardalani
Young Researchers Club, Qazvin Branch, Islamic Azad University, Qazvin, Iran, Islamic Republic of

Abstract


Online Advertising Industry is gaining importance for the marketing discipline. Its new technologies and online practices have created a place where there is no way for avoiding its privileges. In this regard, this paper reviews one of the new practices in online advertising. Lead Generation or Lead gen has been designed to provide some insights and knowledgeable data about online consumer behavior. The study presents the core concepts of LD and defines how it works. In addition, a conceptual framework is designed to entirely figure out Lead generation activities.

Keywords


Lead Generation, Online Advertising, Proprietary Technology, Interactive Agencies

References





DOI: https://doi.org/10.17485/ijst%2F2012%2Fv5i2%2F30365