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Business Marketing and its Transformation with the Insertion of Social Networks


Affiliations
1 University of La Guajira, Colombia
2 University of the Atlantico, Colombia
 

Objective: This research is being carried out with the aim of analysing the impact of business marketing and its transformation with the arrival of social networks as a mechanism for boosting production areas. Methodology: In order to achieve the defined objective, a qualitative research with descriptive characteristics is proposed, since it will seek to recognize the most outstanding aspects of the changes that social networks have generated for today’s companies. Recommendations: The information gathered shows that digital marketing and social networks have made a difference to everything related to business relations and proposes a much more dynamic and innovative scenario in the way of doing business. Conclusion: The contributions compiled in the final part are useful for all types of organizations, since as companies adopt new trends they will be able to lead processes of greater participation in global markets.
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  • Business Marketing and its Transformation with the Insertion of Social Networks

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Authors

Juanys Chiquillo Rodelo
University of La Guajira, Colombia
Remedios Pitre Redondo
University of La Guajira, Colombia
Hugo G. Hernandez Palma
University of the Atlantico, Colombia

Abstract


Objective: This research is being carried out with the aim of analysing the impact of business marketing and its transformation with the arrival of social networks as a mechanism for boosting production areas. Methodology: In order to achieve the defined objective, a qualitative research with descriptive characteristics is proposed, since it will seek to recognize the most outstanding aspects of the changes that social networks have generated for today’s companies. Recommendations: The information gathered shows that digital marketing and social networks have made a difference to everything related to business relations and proposes a much more dynamic and innovative scenario in the way of doing business. Conclusion: The contributions compiled in the final part are useful for all types of organizations, since as companies adopt new trends they will be able to lead processes of greater participation in global markets.

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DOI: https://doi.org/10.17485/ijst%2F2018%2Fv11i25%2F129095