Indian Journal of Science and Technology

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Founded on case study research design this paper strives to generate deep insights into the shared value practices of Islami Bank Bangladesh Limited (IBBL). The study reveals that IBBL, to some extent, has been creating shared value in all the three areas of Porter and Kramer's shared value concept but mostly in the areas of reconceiving products and markets and redefining productivity in the value chain. Although shared value is practicing at IBBL, its managers hardly know about Porter and Kramer's shared value model. The study also reveals that the main motivating factor behind pursuing shared value opportunities at IBBL is to reach market resources in the form of goodwill and brand image. Bank customers also appreciated the shared value effort as they are truly benefiting from the shared value practices of IBBL.  


Keywords

Creating Shared Value, Banking on Shared value, Corporate Social Responsibility, Strategic Corporate Social Responsibility
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