A Study on the Perspectives of Saving and Spending Pattern of the Petti Shopkeepers in Rural Areas of Thiruvallur District

Objective: The purpose of this research work is to examine the significant difference between the saving pattern and spending pattern of the Petti shopkeepers in rural areas of Thiruvallur district in India, to know the demographic characteristics of them and to examine how much they are willing to control on their spending. Methods/Analysis: We found that a survey method will be the right one to do this research work to make regional comparisons. To capture data on various parameters a questionnaire was prepared. Financial flows are associated with using the questionnaire basis.In saving and spending patterns of the rural people, mainly the Petti shop keepers chosen as our respondent. A questionnaire was collected from 50 Petti shop keepers. Findings: Most of the pettishopkeepers are male when compared to the female pettishopkeepers. The income is mostly between Rs.20000-30000. The majority of the people prefers cash as their saving pattern. Their savings is about Rs.6000-9000 which is nearly one third of their income. Most of their savings are converted into investment in their business and prefers home appliances as their spending. From their viewpoint, home appliances are the necessity goods and other items are considered to be luxurious goods. They show their interest in expanding their business instead of spending on other items. Because it is very vital for improving their standard of living. Applications/Improvements: The study will be an eye opener for the economist, government officials and social activist in enhancing the welfare measures of Petti shopkeepers in Thiruvallur district.