Employee Engagement – A Study with Special reference to Postal Employees in Rural Areas of Thanjavur

Employee Engagement is a siginificant factor which is influencing the organization to achieve its target. Emotional and psychological attachment of an employee in a work environment are closely associated with an organisation. There are no. of factors contributing toward Employee Engagement. The researchers have identified certain factors to study the level of Employee Engagement among the employees of India post from selected rural brances. Objectives: The objectives of the study are to study the association between demographic factors and Employee Engagement; to understand the certain independent factors which are influencing Employee Engagement and to identify the relationship between Employee Engagement with its outcome factors. Method/Analysis: By applying structured questionnaire, primary data were collected from 120 respondents. The statistical tools such as Chi square test, one-way ANOVA and regression analysis were adopted for analysis purpose. The study factors such as demographics, Individual factors and few outcome factors. Findings: There is an association between certain demographic factors with the Employee Engagement. The Individual factor do not vary with the demographic factors viz. age, gender, marital status, position and experience of the respondents. There are significant effects of individual factors viz. Job, Growth and Development, Discretionary Efforts, Role Clarity, Emotional Energy, Learning Behaviour and Person - Organisation fit on Employee Engagement. Hence, there is significant effect of individual factors viz. Job, Growth and Development, Discretionary Efforts, Role Clarity, Emotional Energy, Psychological Feeling, Person-Organisation fit on Employee Engagement. The researcher found that there is a significant relationship between Employee Engagement and career satisfaction and retention as outcomes. Applications/Improvements: The current study portrays factors which affect the Employee Engagement of postal employees from rural areas. The study results will facilitate the organisation to strengthen the best practices towards Employee Engagement with positive outcome results.