A Study on the Ways to Promote off-Line Electronic Micro-Payment using Transportation Cards - Focusing on the Analysis of Strategic Cooperation Model using Game Theory

Background/Objectives: The purpose of this study is to clarify why strategic cooperation model is needed in the electronic micro payment business. And it provides the ways to promote off-line electronic micro payment using transportation cards. Methods/Statistical Analysis: This paper used two-by-two games to compare with each pay-off matrix. Findings: This study was to investigate the reason using the game theory why both of the stakeholders do not obtain a satisfactory conclusion easily in bilateral trade and also proved in order for the deadlock to be resolved having a tripartite cooperation including new stakeholders could be suggested as a solution Application/Improvements: This study was significant in that it presented a model to promote electronic micro-payment market by applying game theory in the area of electronic micro-payment.