Suggestions on Tourism Policymaking for the Case of Manila in the Philippines: Reflecting the Preference on Tourism Development Activities and Urban Environment Improvements

Background/Objectives: During the second half of past decade the Philippines has experienced relatively high-paced growth in tourism sectors. Nevertheless when considering tourism’s realistic concerns, it is regrettable to say that the city of Manila can be regarded as a hotbed. So, the purpose of the study is to explore environmental issues in tourism industry, find a type of tourism development at which the city of Manila in the Philippines has to aim. Methods/Statistical Analysis: To accomplish an aim of this study, econometrics model was applied to analyze the data collected from foreign visitors to Manila. MNL (multinomial logit) model is gradually becoming more widely available for market segmentation in hospitality and tourism fields due to its high availability. Findings: As a result, it is revealed that the majority of foreign visitors want the city to be developed with eco-friendly tourism policy rather than mass tourism. Accordingly, the city of Manila should be focused on seeking appropriate management of environmental impacts, planning more projects related with environment protection, and joining in Eco-Management & Audit Scheme (EMAS) and so forth. Improvements: This study can also be improved by applying other effective models than MNL.