Management of Investment Attractiveness of the Region by Improving Company Strategic Planning

Background/Objectives: The study is analyzing the enterprise strategic planning system and its optimization to improve the competitiveness of regions. Improvement of the strategic planning mechanism should be a priority task for the regional economic policy. Methods: The research has been performed on the basis of the food industry enterprises of the Central Federal District of Russia. The authors have used marketing tools (interviewing and interrogation) and the financial and economic analysis of company performance. In order to optimize the strategic planning process, based on the systemic and integrated approaches the planning process modeling has been used, as well as correlation and regression analysis. Findings: The study has identified the main problems of strategic planning in the Russian companies. To solve them, a scheme of the strategic planning process optimization has been elaborated. It is based on the assessment of the quality of each of the planning stages. The implementation of the scheme involves the use of a specific set of evaluation criteria expressed in the form of specific indicators. Developed tools of strategic planning quality assessment will allow managers to timely identify problem areas in the company. In addition, to improve the company’s efficiency, the classical model of strategic planning has been complemented with a unit of information support improvement. Using the correlation and regression analysis in the model has made it possible to establish the relationship between the resulting index (strategic objective) and factor performance (performance criteria). The scientific approach to the formulation of the company’s goals and objectives will increase the degree of the strategic plan feasibility and the attainability of the planned results. Improvements: The significance of the model for the company’s strategic planning system improvement is that its implementation will form an effective management system ensuring the growth of investment attractiveness of the region.