Indian Journal of Science and Technology

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Objective: Social networking sites (SNS) like Facebook are affecting our daily lives. In this paper, we researched on how Facebook impacts people and society with reference to India. Methods: We developed a questionnaire and conducted an offline survey on people of different profiles and ages using Stratified sampling technique. Also, we studied news reports on Internet about people who used Facebook in a certain manner to express their ideas or to voice their anguish. Findings: The combined study showed how Facebook can affect the individuals at psychological level, social bodies at administration level and thus help in moulding their behaviors. Earlier, one researcher analyzed on how Facebook can affect and help in development of relationships. Another paper researched on its role in students’ academic performance. One more paper studied about the role of Facebook in social sciences. Applications/Improvements: The methodology can be applied effectively to understand how SNS are changing the way people communicate and administrative policies are being formed because of its increasing role in government machinery.

Keywords

Emotional Impact of Facebook, Psychological behavior, SNS, Social Impact of Facebook, Social Behavior.
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