Mobile Phone Impact on Agriculture and Price Information among Farmers

Objectives: The objective of this research is to study on the awareness regarding behaviour intention and effect of mobile phone for agriculture, marketing and weather information among farmers in Sindh, Pakistan. Method: The quantitative method was applied and data was collected from 1500 farmers from ten districts of Sindh, Pakistan. The total 150 respondents were randomly selected from each district for data collection. Findings: The result indicated that more than 97% of the farmers have their own mobile phones while 23.3% of the respondents use internet on their mobile phone to get different information. Information and communication technologies have improved the life of common men and different sectors of society are getting more benefit from it. Farmers are one of the backward communities in underdeveloped nations and most of the farmers are unaware about technologies in the development of the agriculture. The study showed that farmers did not properly use mobile phone for connected market and call buyers to sell their produce in good price while majority of the farmers did not have contact numbers of agriculture officers as well as meteorological department to get latest information of weather. Moreover, farmers did not discuss agriculture issues and problems with agriculture officers. However, majority of the farmers were significantly agree to use mobile phone in future for agriculture information. Improvements: Now there is a need that government should provide more facilities to farmers and create awareness on agriculture development in Sindh, Pakistan through mobile phone usage.