Relationship among the Motivation of Foreign Participants in International Taekwondo Event Image, and Participation Satisfaction

Objectives: This study was conducted to identify the relationship among the motivation for visitation, image, and participation satisfaction for foreign participants in the international Taekwondo events. Methods/Statistical Analysis: The survey was conducted on foreign participants in the international Taekwondo events and exploratory factor analysis, reliability verification, correlation analysis, and multiple regression analysis were performed on 396 subjects. Findings: The following conclusion was derived from the analysis. First of all, cultural experience and sociality were positively correlated with the dynamic image, emotional image, transportation convenience satisfaction, information guidance satisfaction, and event operation satisfaction. Occasional getaways were positively correlated with the dynamic image, emotional image, transportation convenience satisfaction, and information guidance satisfaction. Secondly, cultural experience and sociality positively influenced the dynamic image, while cultural experience, occasional getaways, and sociality positively influenced the emotional image. Third, sociality positively influenced transportation convenience satisfaction, and the experience of culture, occasional getaways, and sociality positively influenced information guidance satisfaction. Cultural experience and sociality positively influenced the event operation satisfaction, while occasional getaways negatively influenced the event operation satisfaction. Application /Improvement: Since this study was conducted only on foreign participants in international Taekwondo events, it is difficult to generalize the results. In addition, since the survey copies were only translated into English, Chinese, and Russian, there were some difficulties with providing interpretations for foreign participants with other mother languages. Therefore, it is still necessary to translate the copies into more languages to collect more detailed opinions based on accurate understanding of the questionnaires.