The Time Factor in Consciousness Construction

Background: The article addresses to an actual problem of the consciousness design. In this connection the role of time factor is examined in the process of cognitive modeling. Methods: The study is conducted on the basis of socio-cognitive approach and methodology of a phenomenological description with the involvement of the principles of constructivism and hermeneutics. The principle of regulating the dynamics of the individual’s consciousness is concretized in the contextual model. It allows considering the complex combination of the cultural forms as a discourse and existential process of the meaning generation in different scenarios of temporality. Findings: The article presents the specificity of sociophenomenological approach to the analysis of cognitive scripts. It is shown in the article that the ontological scenario of the certain communicative practice hides different cognitive models of temporality that conceptually motivate the behavior of the subject. The time factor of cognitive orientation in the process of the personal self-determination and in the construction of the mass consciousness is hidden in an irrational dialogue of the person and symbols. The transition from the dictates of cultural semantics to finding of meaning at the existential level is not fully controlled by the individual or community. The cognitive focus on the “common sense” level within the framework of social time is directed by a formal discourse structure that exists in the inter-subjective space and contains the semantic matrix as a stereotype. The perception of the stereotype in the existential meaning generation scenario implicitly contains the general cultural and perceptual cognitive scripts that regulate the behavior and decision-making which the person does not distinguish at the functional level. Improvements: The conclusions of the article can be used as a methodological basis for understanding the temporality of the mass consciousness and for the analysis of cognitive modeling perspectives in terms of the network society.