Application of Analytical Hierarchy Process in Deduction on the Relative Importance and the Priority of Dental Hospital

Objectives: In this study, based on research on patient satisfaction of existing dental care services, to create a hierarchical structure to gradually less critical lower level of problem from the top level (target), relative of each element in the hierarchy using pair wise comparison matrix, AHP (Analytic Hierarchy Process) method to determine the importance. Methods/Statistical Analysis: This study used modified questionnaires in Kim’s study to complement for purpose of the present study. It was selected as 4 major factors; Convenience of using procedures, facility and the environment, image of medical staff, image of employee owing to be adapted to study. Then, it was selected to the 16 types in subscales. Findings: ‘Reliability of doctor’, ‘Sanitary condition’, ‘Newest dental equipment’, ‘Communication skill’. So that, Male’s most importance factor of select dental hospital is ‘Reliability of doctor’ which means the doctor can give faith to listen well the patient’s story or doctor’s well-known experience or educational status. And then it places a great importance on ‘Specialty of treatment’, ‘Sanitary condition’. In female group, it showed that ‘Accessibility’, ‘Appropriacy of treatment bill’, ‘Communication skill’, ‘Specialty of treatment’, ‘Reliability of doctor’ are distinct from male group, In female group rates ‘Accessibility’ factor high, in sequence Appropriacy of treatment bill’. On the other hand, they rates ‘Decent appearance of staff’ and ‘Interior’, ‘Parking facilities’ factors relatively low. Improvements/Applications: It was possible to know that ‘Reliability of doctor’ on part of ‘Image of medical staff’, ‘Specialty of treatment’, ‘Communication skill’, ‘Accessibility’ were important factors to improve the competitiveness of dental hospital and it is considered to be ongoing effort to be able to provide an environment that can improve the patient satisfaction enhancing management improvement and competitiveness of hospitals, improve the quality of care in gradually intensified competition on medical market.