Factors Influencing on SNS Addiction Tendency of University Students

Objectives: SNS (Social Networking Service) has many advantages, however, it also has shortcomings such as SNS overuse. In this paper, we shall see factors affecting on SNS addiction tendency of university students. Methods/Statistical Analysis: We collected data from university students in C province of Korea on October 1-30, 2015. They responded questionnaires of SNS addiction tendency, loneliness and secure attachment tendency. We gathered 248 answer sheets and analyzed 211 except for the incomplete one. We analyzed data through independent t-test, One-way ANOVA, Pearson’s correlation coefficients and multiple regression analysis. Findings: Findings indicated that the mean score of SNS addiction tendency of the university students was 42.85lete one. We analyzed data through independent t-test, one-way ANOVA, Pearson’s correlation among the groups (F = 7.094, p = .001). SNS addiction tendency showed a significant correlation with loneliness (r = .293, p<.001) and secure attachment tendency (r = -.410, p<.05). SNS addiction tendency was significantly affected by secure attachment tendency (t = -4.386, p<.001) and loneliness (t = 2.292, p<.05). These variables explained 18.1% of SNS addiction tendency among university students. Improvements/Applications: Therefore, to reduce SNS addiction tendency of university students, it is required to develop psychological and social interventions to reduce their loneliness and to increase secure attachment tendency.