Level of the Psychological Factors Affecting the Donation Acts and Its Relationships with Young People’s Characteristics in Korea

Objectives: The objectives of this study were to identify young peoples’ donation motives and attitudes, and to analyze their relationships with donation acts. Methods/Statistical Analysis: In this study, SPSS Win 23.0 was used to calculate reliability analysis, descriptive statistics, and correlation analysis. And to divide the group by the psychological characteristics of donation, hierarchical cluster analysis was performed, and then multivariate analysis of variance was used to compare the differences in donation acts by groups. Findings: First, by gender, the female students donated more of their talent and time than did the males, and by school level, the college students had more experience with donating materials and talent. By religion, the Catholic students had more talent donation experience. Second, the young people were classified into three groups (low, intermediate, and high) according to their donation motivation levels. Third, in the correlation analysis, significant correlations were found among donation motivation levels and donation acts. Fourth, the MANOVA results by the psychological characteristics of donation showed differences for material and time donation experience but not for talent donation. Improvements/Applications: It will be used to identify methods to predict and change donation acts, and to encourage donation among young people, who are the key players in future society.