Role of Trust, Innovation and Attraction in Adoption of Informational Systems within Organizations

Background/Objectives: Despite many investments on IT systems, due to different reasons there is no any accurate information about the result of such investments. However, evidences indicate that fiasco in such investments is more common in comparison with their success. Methods/Statistical Analysis: In this study, a model is presented based upon study history that expresses the role of variables of innovation culture, IT ability and cooperation based upon trust on informational systems adoption by considering adjusting variable of organizational adoption. In order to test the impact of these variables through a questionnaire in NAJA organization and by using regression method, the analysis of assumptions has been done. Findings: Results of this study suggested that cooperation based on trust is pointed as an inter-organization factor that has impact on IT innovation adoption within organization and they are mentioned the indicators like effectiveness of employees cooperation in the process of system development and alignment of users’ interests with other key users of organization and existence of inter-organization trust and facilitation of information within organization in order to increase cooperation based on users’ trust. Application/Improvement: In conclusion, if organizational attractiveness is considered, it will cause relation increase between two variables of cooperation based upon trust and IT adoption.