Indian Forester

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Marketing Mix Architecture for forest Products: Focus on Azadirachta indica (Neem)


     

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The Non-Timber Forest Products (NTFPs) have immense role in shaping the rural economy in India. With the changing forest management profile in favour of eco-friendly products and participatory management of forest areas, the NTFPs can have valuable contribution. Neem has an important place in utility canvass be it medicine, pesticide or bio-fertilizer. Suitable marketing efforts are needed to realise its true economic potential. The paper discusses the marketing mix architecture in favour of Neem as a desired effort on the part of forest managers and researchers.
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Alind Rastogi


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  • Marketing Mix Architecture for forest Products: Focus on Azadirachta indica (Neem)

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Abstract


The Non-Timber Forest Products (NTFPs) have immense role in shaping the rural economy in India. With the changing forest management profile in favour of eco-friendly products and participatory management of forest areas, the NTFPs can have valuable contribution. Neem has an important place in utility canvass be it medicine, pesticide or bio-fertilizer. Suitable marketing efforts are needed to realise its true economic potential. The paper discusses the marketing mix architecture in favour of Neem as a desired effort on the part of forest managers and researchers.