Informatics Publishing Limited

Shiv Prasad ¹, Vinita Bhatia ¹

Affiliations
1 Departmentof Management Studies, MDS University, Ajmer, Rajasthan, IN

Abstract

In today's globalised world there is immense competition everywhere and service marketers are struggling hard to survive. Therefore it becomes an obligation for service providers to satisfy their customers and differentiate their service from its competitors. The influx of tourist is increasing in India and hotels are doing fairly good job in making their stay pleasant. The present study measures tourists' satisfaction with hotels in Pushkar and their intention to revisit or recommend to others. The researcher intended to deeply explore the literature and to identify the key factors of tourist's satisfaction with hotels and know their relative importance. This study examined whether tourists could be bifurcated into distinct clusters and the key factors determining tourists' satisfaction differed among the identified clusters. A self administered questionnaire was used to seek responses from the tourists who stayed in hotels of Pushkar. Best possible and accessible hotels were selected for the study and the data was analysed using SPSS. The results indicate that the tourists were satisfied with hotels of Pushkar and they have an intention to revisit or recommend to others. Further details of the results are presented in the paper.

Keywords

Hotels, Satisfaction, Tourist, Pushkar.

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Shiv Prasad ¹, Vinita Bhatia ¹

Affiliations
1 Department of Management Studies, MDS University, Ajmer, Rajasthan, IN

Abstract

Indian tourism industry is at the boom and foreign tourists are finding Indian culture very fascinating. A number of cultural and religious events like fairs and festivals are celebrated in India which attracts a large number of foreign tourists. Therefore, in order to assist tourism agency it is important to measure tourists' satisfaction from such events. The present study measures tourists' satisfaction with an event and their intention to revisit or recommend to others. International Pushkar fair 2013 was taken as case study for this paper. The satisfaction derived from the various competitions which were organised for them were also analysed. A structured questionnaire was used to seek responses from the tourists after the completion of the fair when they were about to leave for their original destinations. The results indicate that the tourists were very satisfied with their stay in Pushkar and they enjoyed all the competitions which were organised for them. They have an intention to revisit or recommend Pushkar fair to others. In the present paper the researcher has put forth the results of the fair in detail.

Keywords

Tourists, Fair, Satisfaction, Destination, Pushkar.

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Vinita Bhatia ¹, Savita Panwar ²

Affiliations
1 Lala Lajpatrai Institute of Management, Mumbai, Maharashtra, IN
2 School of Business and Commerce, Manipal University, Jaipur, Rajasthan, IN

Abstract

In current years, consumer worries about environmental and health concerns related to food products have increased a lot which has led to the growth in demand for organic food. This paper therefore attempts to gain knowledge about the customer perception about organic food in Mumbai. A structured questionnaire was made which intended to study the purchase status, reasons for purchasing or not purchasing organic food and level of satisfaction for organic food. The data obtained was analysed via statistical tools like t-test, anova and multiple regression in SPSS. The findings reveal that the consumers consider organically grown food products as healthy and those who are not consuming organic food are not much aware of its availability. The research implication indicates an important work for the marketers to raise consumers' awareness about organic food and to decide upon some ways for differentiating it in the marketplace.

Keywords

Organic Food, Environment, Health.

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