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Singh, Tisha
- Role of Retail Store Attributes on Store and Customer Engagement in Food Industry
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1 University of Jammu, Jammu & Kashmir, IN
1 University of Jammu, Jammu & Kashmir, IN
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International Journal of Marketing and Business Communication, Vol 6, No 3 (2017), Pagination: 1-10Abstract
Indian youth is emerging as a very powerful and significant consumer market. Food retailers have to adopt new strategies to win the hearts of the customers, especially youths of India. The present study has tried to understand the level of perception and consumption behaviour of the youth by examining the retail store attributes of the food outlets which are considered important in making the buying decision of food products from the local or franchise-based food outlets. Further, the study provides an empirical evidence for the relationships among the food quality and servicescapes as the retail store attributes and this attempt to bring strong store and customer engagement towards a particular food outlet. In this regard, the present study includes two important components of retail store attributes, i.e., food quality and servicescapes. The data was collected from registered Ph. D research scholars and final semester students of post-graduate courses enrolled in Guru Nanak Dev University, Amritsar for the session 2016-17 through self-modified and well-structured instrument. Selection of food outlets, specifically local food outlets and franchise-based food outlets is done because of fast changing trends in food and eating habits of consumers which have contributed largely to the growth and development of organised food retail formats in India. The statistical technique, such as reliability and validity, confirmatory factor analysis (CFA), structural equation modelling (SEM) were used for data analysis. The study found that among the two dimensions of retail store attributes, food quality has a positive and significant impact on store engagement. However, the impact of servicescape on store engagement was found to be non-significant. When we analysed the direct impact of food quality and servicescape on customer engagement, we found that servicescape has a positive and significant impact on customer engagement. On the other hand, the impact of food quality on customer engagement is insignificant. Further, store engagement significantly leads to customer engagement in context to food retail outlets. Thus, the study reveals that the impact of food quality on customer engagement is significant through store engagement. In order to make maximum footfall in the food outlets substantive other insights must be brought into the retail store attributes like in atmospherics or ambience of the food outlet. The results of the study are helpful for future service providers, tourism businesses, tourism retailers, and other service sectors to plan better services and equip a wider range of service skills and this exaggerates more store patronage towards the particular food outlet.Keywords
Servicescapes, Store Engagement, Customer Engagement, Atmospherics.References
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- Organisational Justice, Experiencing Interpersonal Conflict and Employee Engagement: A Moderated Mediation Analysis
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Authors
Affiliations
1 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
2 University of Jammu, Jammu & Kashmir, IN
1 Department of Commerce, University of Jammu, Jammu & Kashmir, IN
2 University of Jammu, Jammu & Kashmir, IN
Source
Journal of Organization and Human Behaviour, Vol 7, No 1 (2018), Pagination: 1-10Abstract
Interpersonal conflict in a workplace is related to increased employee turnover rates, reduced creativity, and employee disengagement. Present study intends to examine how organisational justice can be related to lesser interpersonal conflict, i.e., task conflict, relationship conflict, and increased employee engagement. Data for the present study have been collected from 650 employees working in multinational corporations located in Gurgaon. Data collected have been validated using confirmatory factor analyses and hypotheses have been tested through structure equation modelling. Further, reliability and validity of data were confirmed. PROCESS has been applied to examine moderated-mediation. Results reveal that interpersonal conflict and employee engagement are negatively related, organisational justice is related to lesser conflict, organisational justice is positively related to employee engagement, and organisational justice is indirectly related to employee engagement through interpersonal conflict, but only when organisational justice is weak. The present study contributes to the existing literature by exploring that organisational justice may not only prevent conflict, but also affect how employees react when subjected to conflict. This study has been restricted to multinational corporations and Indian context only, which can be extended to other sectors and countries. This study contributes to the literature on employee engagement and the Job-Demand-Resource Theory by highlighting the moderating role of organisational justice. Present study confirms that organisational justice contributes to maintaining low levels of conflict as well as high levels of employee engagement.Keywords
Organisational Justice, Task Conflict, Relationship Conflict, Employee Engagement.References
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