Informatics Publishing Limited

Pooja Choudhary ¹, Vikram Chadha ¹

Affiliations
1 Punjab School of Economics, Guru Nanak Dev University, Amritsar–143005, Punjab, IN

Abstract

Although stupendous efforts have been made in the rapid growth of technical education institutions in India, yet mere quantitative expansion has raised several questions on the quality of education being provided by these institutes. Because the reckless expansion has generated the problem of unemployability among Indian engineers, the problem which is more serious than the problem of unemployment itself. Basically, employability of technical graduates may be defined as the consistency between technical education and the requirement of the industry. In other words, it is a person's capability of gaining initial employment, maintaining employment, and obtaining new employment if required. The National Employability Report by Aspiring Minds in 2012 stated that 83% of engineering graduates in India are unfit for employment. Similarly, NASSCOM study depicted that 75% of IT graduates to be unemployable. Thus, barring a few elite institutions majority of the technical institutes are producing graduates who are not employable. The employers are facing severe problems in finding the appropriate skilled and trained personnel for the rapid expanding IT industry and other sectors of the economy competing in the globalized regime. Therefore, it is imperative to place special emphasis on improving quality of education being provided by the ever-expanding institutions of technical education, especially, in the private sector. Only then the country will be able to produce engineers who will not only be employable within the nation but also globally competitive. The objective of the present study is to examine the extent of unemployment among Indian engineers and the reason behind their unemployability which is generally stated in terms of below par quality of technical education.

Keywords

Engineers, Un-Employability, Quality Education.

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Pooja Choudhary ¹, Amit Gangotia ¹

Affiliations
1 Department of Tourism and Travel, Central University of Jammu, IN

Abstract

This paper will present some significant findings about intention of Dot com travelers (Dot ComT) to use social networking travel websites. Social networking websites (SNW) are extensively used by youth travelers, mostly by free and independent travelers. Due to the advancements of information technology and emergences of social media, social networking travel websites have become an important platform of communication for dot com generation. The most important advantage of social networking websites (SNW) are information sharing and social interaction. Social networking websites (SNW) has changed the fundamental structure of communication and information gathering. It has become a tool for peer-topeer, person-to-person (P2P) marketing. The demographic profile of the Indian travelers is changing at a very rapid pace as the country has approximately 350 million people who belong to middle class. According to a report by Boston Consulting Group (BCG) and the Confederation of Indian Industry (CII), Indias robust economic growth and rising household incomes would increase consumer spending to US$ 3.6 trillion by 2020. The maximum consumer spending is likely to occur in food, housing, consumer durables, and transport and communication sectors (Source: ibef.org). The tourism industry is primarily a service based industry and is dominated by young generation who is highly quipped with the advance technology and has strong urge to travel. This generation dot com generation/I-pad generation/connexivity kids who believes in value for money and love experiencing the new vistas of tourism has been greatly influenced in their travel intentions by the usage of social networking sites. The present study will try to explore the various intentions and reasons behind the high involvement of dot com generation on social networking websites (SNW) on the basis of information Sharing, Social interaction and Innovations.

Keywords

Dot-Com Generation, Social Networking Travel Websites, Social Interaction, Information Sharing.

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Pooja Choudhary ¹, Saad Bin Hamid ²

Affiliations
1 Magadh University, Bodhgaya, Bihar, IN
2 Soghra College, Magadh University, Bihar, IN

Abstract

The present paper shall primarily focus upon the strategic management of the selected FMCG companies. The problems faced, basically due to the cost factor and the market structure, and the solutions thereafter in the form of strategies to find a way out are discussed. Light has been thrown on its practical implications and suggestions.

This paper is based upon the financial comparison of five Indian FMCG companies on certain preset parameters and thereafter analysing what should be their apt strategies for cost management to compete in market. Basically, the financial statement figures such as balance sheet, profit&loss statements, and the quarterly statements shall be taken as a secondary data and thereafter through findings and conclusion, we shall be suggesting the apt strategies that should be implemented. Few ratios have been picked up upon the basis of "cost" parameter since this research is primarily focusing upon the strategic cost management of the FMCG companies. The data are compared via tables and graphs.

Keywords

SCM, NOPAT, OPM, EOQ.

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Pooja Choudhary ¹, Sandeep Walia ²

Affiliations
1 Assistant Professor, School of Hotel Management and Tourism, Lovely Professional University, Jalandhar, Punjab, IN
2 Associate Professor and Head of Department, School of Hotel Management and Tourism, Lovely Professional University, Jalandhar, Punjab, IN

Abstract

Consumer behavior and market segmentation is one of the most popular studies in marketing. But when we look at the studies of the tourism marketing in developing countries, it is still unexplored. In the academic filed of tourism marketing the consumer decision making styles are extremely important as it helps in determining consumer choice, preference and behavior and also helps in segmenting the market. Present study is an attempt to identify the Travel Decision Making Styles (TDMS) of Millennials’ using consumer style inventory. The study is aimed to identify the difference in the perception of millennial males and females for identified travel decision-making styles. The study was conducted among the millennial males and females ranging between age group of 18 years and 35 years of Jammu district of Jammu and Kashmir Union Territory. Total 420 Millennials’ participated for current study and an eight dimensional structured consumer style inventory was used to investigate about their travel decision-making styles. Exploratory factor analysis was conducted to find out travel decision-making styles of millennial respondents. Further “T” test was administered to find out the difference between the perception of millennial males and females for travel decision-making styles.

Keywords

Millennials’, Travel Decision Making Style, Consumer.

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