Informatics Publishing Limited

Anathbandhu Patra , Damodar Suar ¹

Affiliations
1 Department of Humanities & Social Sciences, Indian Institute of Technology, Kharagpur, IN

Abstract

The study examines the factors influencing happiness and satisfaction in the single- and dualcareer families. Data were collected from 240 single- and 240 dual-career spouses at Kolkata and Kharagpur. Results suggest that the level of educational attainment, family income, and jointly living do not influence happiness and satisfaction. Irrespective of family type, the higher the level of multitasking attitude and marital adjustment, the higher are the level of happiness and satisfaction. More time spent on household work, freedom of both the partners, and liberated belief on gender roles retard happiness and satisfaction. The findings lend support to traditional gender roles.

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Amarendra Kumar Dash ¹, Priyadarshi Pattnaik ², Damodar Suar ²

Affiliations
1 Department of Humanities & Social Sciences (HSS) Indian Institute of Technology Kharagpur, IN
2 Department of HSS IIT , Kharagpur, IN

Abstract

As the tr ansnational media and advertising tries to negotiate with the middle class consumers in India, unique patterns of fusion in the discursive structure of the television commercials are af loat. There is a proliferation of media c hannels and abundance of technology, and increased competition in the global Indian marketscape . The desire for distinction and br and optimization amid the c lutter of advertisings is pushing the industry for fresh modes of connecting with the customers resulting in the formation of hybrid advertisement content. The present paper proposes that cultur al and tele-visual hybridity in the Indian television commercials is inevitab le and has to undergo the test of revision and adaptation. The paper builds up the cenrt al issue of synergy between production, design and technology on the one hand and marketability, deli very and management on the otrhe . The paper r ationalises the link between technology and management and positions the research objective on the backdrop of the key problematic area. The second part of the paper deals with the concepts of design and delivery with relation to television commercials, while the third part addresses cultur al and tele-visual hybridity embedded in the television commercials. The fourth part is a close study of three television commercials collected from Z Cinema via Tata Sky. The fusion of rt aditional elements of Indian middle class life with the modern counterparts in the discursive structure of the advertisements is discussed. The implications of the hybrid audio-visual patterns as a str ategic instrument catering to the br and aspir ations are highlighted. Finally, a conceptual model of the next gener ation technology knocking at doorsteps and their relation to advertising hybridity and management is proposed.

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Indiwar Misra ¹, Damodar Suar ², Manas K. Mandal ³

Affiliations
1 Indian Institute of Technology, Roorkee, Uttarakhand, IN
2 Indian Institute of Technology, Kharagpur, West Bengal, IN
3 Defence Institute of Psychological Research, New Delhi, IN

Abstract

The present study examines the structure of laterality on the basis of association observed among several central and peripheral measures. The sample composed of 224 persons namely right- (n = 142), left- (n = 61) and mixed-handers(n = 21). Three models were tested using exploratory and confirmatory factor analysts to see the relationship between the laterality quotients of different task asymmetries. The first model tested 'global and local' relationship, the second model tested the 'global' relationship and the third model tested the 'local' relationship. Results reveal that the local model has the better fit indices than the other two models and this model comprises of six factors. First factor consists of laterality quotients of preference measures of hand, foot, eye, and ear. The second factor is made of the laterality quotients of motor performances of hand and foot. The third, fourth, fifth, and sixth factors consists of the laterality quotients of verbal and non-verbal components each of dichotic listening task, dichaptic task, split visual field and lateral eye movement respectively.

Keywords

Lateralization, Peripheral and Central Measures.

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Rashmi Ranjan Behera ¹, Priyadarshi Patnaik ², Damodar Suar ³

Affiliations
1 Doctoral Research Scholar, Indian Institute of Technology, Kharagpur, West Bengal, IN
2 (HSS), Head (Rekhi Centre of Excellence foe the Science of Happiness), Indian Institute of Technology, Kharagpur, West Bengal, IN
3 (HSS &Rekhi Centre) Indian Institute of Technology, Kharagpur, West Bengal, IN

Abstract

Relationship is identified as a key indicator of well-being. While literature from diverse fields addresses different aspects of relationship in the context of well-being, a well-articulated conceptualization of relationship, which examines its components and dimensions, hardly exists. This study critically examines the extant literature to address this issue. It identifies 27 key components of relationship that contribute significantly to well-being. It classifies them under four dimensions and proposes a conceptual relationship model that presents interactions among the dimensions and indicates pathways through which the dimensions contribute to well-being. Limitations of this study, and future directions for research are discussed.

Keywords

Components, Dimensions, Happiness, Relationship, Subjective Well-being, Well-being.

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