A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Roy, Biswajit
- The Effect of Customer Demography and Perceptual Factors for Selecting a Tourism Service Provider
Authors
1 Future Business School, Kolkata/18N, Kalupara Lane, Dhakuria, Kolkata – 700031, IN
2 Future Business School, Kolkata/Bakul Basanta, Flat No-06, Narendrapally, Mahamayatala, Kolkata-700103, IN
Source
TSM Business Review, Vol 3, No 2 (2015), Pagination: 67-80Abstract
Travel and tourism is one of the growing sectors these days. People from all over the world love to travel. Taste of tourism along with the habit of travelling varies in different manners. The industry today is globally recognized as a major economic contributor and employment generator. On the other hand people's behaviour in the urban environment depends upon their perception and attitudes. Their actions are conducted in the environment as perceived. Therefore, to understand whether demographic factors have any impact over the different travelling habits along with the perception of people towards becoming the tour ambassador. Tourism in India is economically important and is growing rapidly.
The study was conducted in Kolkata, West Bengal in order to understand how much the demographic factors influence the customers and also this study can provide a clue for the marketers about how to improve the obstacles in order to reach to the larger mass. Thus the research and findings concludes that there is way to minimize the problem if and only of the services are improved and thus changing the mind of people towards investing more in travelling as this alternatively improves the economic condition as well as increases the employment of the nation as a whole. The study also identified some specific attributes of promotional activities run by different tourism service providers to attract customers to become the ambassadors for promoting their service to others. A business model is also been proposed in this research.
This paper also, tried to identify some specific demographic attributes of customers, following which a tourism service marketer can identify their target customers in future.
Keywords
Tourism, Demographic, Ambassador, ANOVA, Logistic Regression.Full Text
- A Study on Consumer Perception of E-Tailing Services for Electronic Goods in Kolkata
Authors
1 Future Business School, Kolkata, IN
Source
TSM Business Review, Vol 4, No 2 (2016), Pagination: 1-13Abstract
The term "retailing" also has been continuously changing its meaning and scope as the organization progress. With the advent of internet and the World Wide Web, a lot of effort has been given to discover new and sophisticated e-tailing approaches than the traditional approach of retailing. In fact the entire world has become a virtual market for a common man nowadays, since it can provide faster and easier way of buying and selling of goods and services. Retailing is emerging as a big service industry in India, following the footsteps of the other parts of the world.
E-tailing is the concept of selling of retail goods using electronic media, in particular, the internet (as well as fax or phone or Digital TV), to a place defined by the customer (Sharma, 2009).
The study investigates consumer perception on e-Service quality of e-tailing activities. Service quality refers to an attitude formed by a long term overall evaluation of a firm's performance. It is closely related to customer satisfaction. It can be said that satisfaction assists consumers in formulating a revised opinion about their service quality perception (Srinivasan, 2010).Customer satisfaction could be defined as a comparison of perceptions and predicted service expectations, in association with various marketing activities.
The present study covers the different perceptual factors of e-tailing. The study is important for measuring the e-service quality and satisfaction level of e-customers. It provides an outline to revalidate different dimensions and factors involved with e-retailing and can help to find out new model in e-retailing by identifying new dimensions and factors. For the purpose of measure e-customers' satisfaction level for electronics goods, a satisfaction index is developed in the paper. For identifying perceptual dimensions, confirmatory factor analysis is applied with multiple regression analysis. The study is limited to the geographical region of Kolkata city only and no forward or backward linkages of e-retailing is taken into consideration.
Keywords
e-Tailing, Consumer Perception, Customer Satisfaction, Factor Analysis, Regression.Full Text
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- Pattern Formation in Drying Drops of Colloidal Copper Sulphate Solution on Glass Surface
Authors
1 Physics Department, Bhawanipur Education Society College, Kolkata -700020, IN
2 Condensed Matter Physics Research Centre, Physics Department, Jadavpur University, Kolkata -700032, IN
Source
Journal of Surface Science and Technology, Vol 32, No 3-4 (2016), Pagination: 79–84Abstract
Evaporation of droplets is an interesting problem which has aroused a keen interest in the scientific community. The behavior of a drying droplet on solid substrates produces everyday phenomena like the coffee stain effect, deposition of lime scales on walls etc. It is also very important in many scientific and industrial procedures. Among several varieties of systems, a droplet of colloidal gel containing an inorganic salt presents a very interesting class. In this work we study a rich variety of self-assembled patterns generated by the evaporation of a droplet of colloidal copper sulphate (CuSO4 .5H2O) solution, having different concentrations, on a glass surface. Our results show that the patterns are dendritic in nature having multiple branches. A simple aqueous solution of copper sulphate does not produce the same morphology. The pattern formation process may be controlled by several parameters such as the particle size, structure of the crystalline salt, droplet size, ambient temperature and humidity.Keywords
Crystallization, Dendritic Pattern, Evaporating Droplet, Gelatin, Salt.
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