Travel and tourism is one of the growing sectors these days. People from all over the world love to travel. Taste of tourism along with the habit of travelling varies in different manners. The industry today is globally recognized as a major economic contributor and employment generator. On the other hand people's behaviour in the urban environment depends upon their perception and attitudes. Their actions are conducted in the environment as perceived. Therefore, to understand whether demographic factors have any impact over the different travelling habits along with the perception of people towards becoming the tour ambassador. Tourism in India is economically important and is growing rapidly.
The study was conducted in Kolkata, West Bengal in order to understand how much the demographic factors influence the customers and also this study can provide a clue for the marketers about how to improve the obstacles in order to reach to the larger mass. Thus the research and findings concludes that there is way to minimize the problem if and only of the services are improved and thus changing the mind of people towards investing more in travelling as this alternatively improves the economic condition as well as increases the employment of the nation as a whole. The study also identified some specific attributes of promotional activities run by different tourism service providers to attract customers to become the ambassadors for promoting their service to others. A business model is also been proposed in this research.
This paper also, tried to identify some specific demographic attributes of customers, following which a tourism service marketer can identify their target customers in future.