A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Mahesh, A.
- Post Traumatic Stress Disorder in Facial Trauma Patients
Authors
1 Department of Oral & Maxillofacial Surgery, SMBT Dental College, Sangamner, Maharashtra, IN
2 Department of Oral and Maxillofacial Surgery, SMBT Dental College, Sangamner, Maharashtra, IN
3 Clinical Psychologist, Mumbai, IN
Source
Indian Journal of Health and Wellbeing, Vol 2, No 2 (2011), Pagination: 460-461Abstract
Facial disfigurement can result in a severe loss of confidence and can cause long term psychological suffering often to resurface long after the aesthetic healing is underway. The management of facial injuries should integrate a multidisciplinary approach that addresses the psychological needs of the patients in both the short term and the long term. Close attention by surgeons towards patient's behaviour may aid in early identification of post traumatic stress disorder in facial trauma patients.
- An Empirical Outlook of Brand Equity - A Marketing Mace to Ensure Unwavering Customer Base
Authors
1 Department of Management Studies, Ballari Institute of Technology and Management Bellary, IN
Source
International Journal on Customer Relations, Vol 2, No 1 (2014), Pagination: 29-39Abstract
Problem Statement: Businesses nowadays are dwindling under dogmatic antagonism of competition. Emergence of MNCs, liberalisation, advent of IT has opened the floodgates of competition, resulting in intensification of rivalry and customer switching. Brand equity plays vital role in upholding the customers; but developing and maintaining the positive brand equity is a mammoth task.
Approach: A survey was conducted to ascertain brand equity of Hotel Pola Paradise; identify factors affecting brand equity; formulate marketing strategies to augment the brand equity in customer's minds.
Methods: Data were analyzed using statistical techniques such as, Factor analysis, Cronbach's alpha, Correlation Coefficients, KMO (Kaiser-Meyer-Olkin Measure of Sampling Adequacy) and Bartlett's test, Scree Plots and percentage analysis.
Results: The assessment unearthed various factors affecting Pola's brand equity; factors such as varied menu, quick service and friendly staff behaviour were prominent.
Conclusions/Recommendations: Recommendations include changes or new initiatives in following aspects, all of which contribute to brand equity - Sales process, Public relations strategy, Advertising strategy, Trademark&protection strategy, Through these initiatives, Pola Paradise can reflect in higher sales through larger footfalls; loyal clientele of repeat customers, continuous profits which help in making the Pola Paradise a successful longlasting brand with augmented popularity.
Keywords
Brand Equity, Liberalisation, Footfalls, Loyal Clientele.References
- Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. 1st ed. Free Press, New York.
- Agarwal, M. K., & Vithala, R. R. (1996). An empirical comparison of comsumer-Based measures of brand equity. Marketing, 7(3), 237-247)
- Alba, J. W., & Chattopadhyay, A. (1986). Salience effects in brand recall. Journal of Marketing Research, 23, 363-369)
- Albert, S., & Whetten, D. A. (1985). Organizational identity. Research in Organizational Behaviour, 7, 263-295)
- Aspara, J., & Henrikki, T. (2008). Adoption of corporate branding by managers: Case of a nordic business-to-business company. Journal of Brand Management, 16(1-2), 80-91)
- Keller, K.L. (2008). Strategic brand management. 3rd ed. Pearson Education International, New Jersey.
- Kotler, P. (1991). Marketingmanagement: Analysis, planning, implementation, and control. 7th ed. Prentice-Hall, New Jersey.
- About Brightcove, <http://www.brightcove.com>
- About Urge, <http://cocacola.no/nordic-corp/no_NO/pages/ products/Urge.html>
- Accenture Match Play Championship and World Golf Championships, <http://www.accenture.com/us-en/company/ sponsorships/Pages/accenture-match-play-worldgolf- championships.aspx>
- Corruption Perception Index, Transparency International <http://www.transparency.no/downloadfile.php?i=3dd48 ab31d016ffcbf3314df2b3cb9ce>
- Mercedes launches new slogan: The best or nothing. WORLDCARFAN Scom.1 1.06.201 0<http:/ / www.worldcarfans.com/110061126767/mercedes-launches-new-slogan-the-best-or-nothing>
- Netflix Q1 Earnings Up 88 %, Adds 3.M Subscribers. Seeking Alpha. 25.04.2011 <http://seekingalpha.com/ article/265310-netflix-q1-earnings-up-88-adds-3-m-subscribers> (10.11.2011)
- Dichotomy between Culture and Consumer Colour Choices – A Pragmatic Stance
Authors
1 Ballari Institute of Technology and Management, Jnana gangotri Campus, Allipur (V) Hospet road – Bellary, IN
Source
AMBER – ABBS Management Business and Entrepreneurship Review, Vol 4, No 2 (2013), Pagination: 54-65Abstract
India is the seventh largest country in terms of area and oldest civilized realm with rich cultural heritage. India is called as sub continent due to its size and diversity in culture; many religions, castes, creeds live together, and each of these segments has different needs, wants, preferences and buying habits. The culture decides the types of products/services consumed by the people. Colour of the product is of prime importance in Indian subcontinent. The colour of the product is vastly influenced by the cultural factors; specifically some cultures have apprehension about products with certain colours, hence they are cornered and victimized. People in India live in a paradigm, as they do not prefer certain coloured products unanimously, there are certain cultural aspects causing people not to prefer certain coloured products. Therefore it is important for the organizations to keep this in mind before deciding on the products and their colours. Consequently an attempt has been made to empirically evaluate various cultural factors influencing the choice of colour and consumer buying preferences, therefore three product categories have been considered for the study viz, Automobiles, wall paints and traditional wear, with a pragmatic approach that aids in suggesting suitable strategies that ensures paradigm shift to sail over the tide comfortably.Keywords
Culture, Diversity, Buying Preferences, Consumer Buying Behaviour.Full Text
