A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Shruti,
- Investigation of Causes of Death among Landless Insured Persons in Rural Area of Mahabubnagar District A.P.
Authors
1 Dept. of Community Medicine, SVS. Medical College, Yenugonda, Mahabubnagar, A.P., IN
Source
Indian Journal of Public Health Research & Development, Vol 4, No 4 (2013), Pagination: 54-59Abstract
Background: The Society for Elimination of rural poverty (SERP) was established by the Govt. of Andhra Pradesh (GOAP) as a sensitive support structure to facilitate poverty reduction through social mobilization and improvement of livelihoods of rural poor in A.P. The District Rural Development Agency (DRDA)- Indira kranthi patham (IKP) insurance scheme for rural landless people enable every poor family in rural Andhra Pradesh to come out of poverty and stay out of poverty. The investigation of causes of death is very important for planning of preventive measures. Verbal autopsy is the one of the best scientific method to investigate the causes of death.DRDA- IKP insurance scheme for rural landless people resister the deaths and its possible cause with help of grass ischolar_main level worker (BIMA MITRA).
Research Question: What are the causes of death among rural landless insured people of mahabubnagar disst.AP.?
Objective of Study: To investigate and verify the causes of deaths among rural landless insured Persons under DRDA-IKP scheme.
Study Design: Obvrtvational study
Setting and Participants: Community based ,rural area, close relatives of 300 insured people under DRDA-IKP scheme.
Methodology: The DRDA-IKP Mahabubnagar district entrusted the SVS Medical College, Department of Community Medicine, to investigate and verify the causes of deaths of insured landless members during the years 2012 to 2013. Out of the 64 mandals 30 were selected on the basis of 30 cluster sampling technique. Effective sample size turned out to be 300 (275 deaths under AABY and 25 deaths under ABH). Verbal autopsy tool was designed in the form of a Pre-designed, pre tested questionnaire. A responsible adult person preferably 1st degree relative in the household of the diseased was interviewed to answer the questionnaire. Collected data were analyzed in descriptive statistical method.
Results: Out of total 300 insured persons74% were male and 26% were female.The highest numbers of deaths 21% were reported in the age group 50-54 , & Lowest 1% were in the group 15-19 yrs.Around 37% insured persons died below the age of 40years which shows high mortality in much younger age grouup and 90.33% deaths occurred in the economically productive age groups between 31 to 59 years.Around 174 persons (58%) used to consume alcohol , 147(49%) of them were smokers and 45 (15%) were addicted to tobacco chewing .the major causes of deaths were infectious & parasitic diseases(23.66%) and circulatory diseases (23.66%),followed by external causes like accidents (14.66%),diseases of digestive system(10%) and neoplasm (7%),respiratory diseases (6.33%) etc.
Keywords
Cause of Death, SERP, DRDA-IKP, Insured Rural Landless, Verbal Autopsy, Bima Mitra
References
- UNDP(2003),Human Development Report 2003,Millennium Development Goals: A compact among nation s to end human poverty.
- DRDA(2012) - Report of the Committee on Restructuring of DRDA Department of Rural Development Ministry of Rural Development Government of India January 2012
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- Soleman N, Chandramohan D, Shibuya K.(2006) Verbal autopsy: current practices and challenges. Bull World Health Organ. 2006 Mar;84(3):239-45. Epub 2006 Mar 22.
- Indian Council of Medical Research (ICMR), (2009) Study on Causes of Death by Verbal Autopsy in India, ICMR, New Delhi, India
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- Impact of Promotion on Destination Reputation:A Case of Gujarat
Authors
1 The Business School, University of Jammu, Jammu & Kasmir, IN
2 University of Jammu, Jammu & Kasmir, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 8, No 1 (2015), Pagination: 23-31Abstract
India is unparalleled in its beauty, uniqueness, rich culture, heritage and history. The Government of India has been initiating various advertising campaigns such as the Incredible India to promote India as an attractive tourist destination. Different states in India like Goa, Kerala, Gujarat, etc. have also been promoting themselves as tourist destinations by using such campaigns for attracting more tourists in their states. Gujarat has been a front runner in adopting innovative promotional strategies; the state government is encouraging the tourists to discover its century's old history. The "Khushboo Gujarat Ki" ad-campaign has increased tourism in Gujarat, thereby suggesting the relevance of promotion in brand building of a destination.
Tourism destinations are complex organizations (Buhalis, 2003) which need to manage their reputation (Inversini, Cantoni, & Buhalis, 2009) vis-a-vis other destinations in order to attract larger number of tourists. Therefore, it is becoming increasingly critical for destinations to measure and manage their reputations. (Passow, Fehlmann, & Grahlow, 2005).
The present paper is an empirical study which attempts to analyze the Ad content of "Khushboo Gujarat Ki" campaign of Gujarat and its impact on the reputation of the destination.
Keywords
Destination Marketing, Destination Reputation, Ad-Content, Country Rep Trak, Khushboo Gujarat Ki.References
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Authors
1 Centre for Study of Social Exclusion and Inclusive Policy, Banaras Hindu University, Varanasi 221005, U.P., IN
2 Department of Fertility Studies, International Institute for Population Sciences, Mumbai 400088, IN