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Whispering Palms, the Growth Years the Surprise!


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1 Lagos Business School, PAN African University, Lagos, Nigeria
     

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It was October 2007, more than 15 years since Deji and his wife Ibilola established Whispering Palms. Sitting by the waterfront, enjoying the Atlantic breeze, Deji sipped his beer and reflected on the future. Although Whispering Palms had not been a financial success, Deji was still convinced of its potential.
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  • Whispering Palms, the Growth Years the Surprise!

Abstract Views: 194  |  PDF Views: 0

Authors

Olayinka David West
Lagos Business School, PAN African University, Lagos, Nigeria

Abstract


It was October 2007, more than 15 years since Deji and his wife Ibilola established Whispering Palms. Sitting by the waterfront, enjoying the Atlantic breeze, Deji sipped his beer and reflected on the future. Although Whispering Palms had not been a financial success, Deji was still convinced of its potential.