Strategies Influencing with Holding of Women Employees in IT Sector in Chennai, Tamil Nadu

The increasing rate of employee attrition and the problems the employers and the HR managers face in retaining ‘good’ and ‘performing’ employees in the absence of a set of women employee retention strategies are simply compounding in IT companies. Women executives are ambitious and, like men, say they are ready to make some sacrifices in their personal lives if that’s what it takes to occupy a top‑management job. Many, however, are not sure that the corporate culture will support their rise, apparently with some justification. Although a majority of organizations we studied have tried to implement measures aimed at increasing gender diversity among senior executives, few have achieved notable improvements. This research article throws light on the need and importance of retaining women employees and the strategies enhanced to influence retaining women employees in Chennai IT Hub.