| Issue | Title | |
| Vol 39, No 3 (2009) | Cost and Return in Vanilla Cultivation-A Study with Special Reference to Coimbatore District | Abstract |
| K. Mahalakshmi | ||
| Vol 50, No 8-9 (2020) | COVID-19 : A Huge Opportunity for Innovation in Marketing | Abstract |
| Rajesh K. Pillania | ||
| Vol 35, No 6 (2005) | Creating and Sustaining Superior Performance of Hospitals in Coimbatore | Abstract |
| D.N. Raman, M. Balaji Prasad | ||
| Vol 39, No 11 (2009) | Creativity and Innovation in Marketing Strategies of Banks | Abstract |
| Rtn.N. Panchanatham, T. S. Uma Rani | ||
| Vol 37, No 9 (2007) | Creativity and Innovations in Retail Banking- A Comparative Analysis of Financial Products Offered by ICICI and HDFC Bank | Abstract |
| Rajni Sofat, Preeti Hiro | ||
| Vol 36, No 2 (2006) | CRM- A New Dimension of Marketing | Abstract |
| B. C. Saraswathy | ||
| Vol 40, No 11 (2010) | CRM Practices in the Asia Pacific Industry - A Conceptual Study | Abstract |
| R. Ruma Agnes | ||
| Vol 50, No 5-7 (2020) | Crop Diversification and Crop Disposition in India : An Inter - State Analysis | Abstract |
| Cheshta Kapuria, Simrit Kaur | ||
| Vol 36, No 5 (2006) | Cross Cultural Marketing Challenges- A Case Study of Select MNC's | Abstract |
| Smitha Sambrani | ||
| Vol 42, No 11 (2012) | Cultural Values as Advertisement Themes in International and Indian Advertising | Abstract |
| Sunil Barthwal, N. L. Gupta | ||
| Vol 40, No 11 (2010) | Customer Acquisition and Retention Strategies in the Service Industry- A Case Study | Abstract |
| V. Murugaiah, Radhika Vishvas | ||
| Vol 46, No 5 (2016) | Customer Based Retailer Equity of Apparel Retail Stores | Abstract |
| Deepa S., P. Chitramani | ||
| Vol 38, No 8 (2008) | Customer Complaining Behavior in Retailing: An Empirical Study among Young Retail Customers | Abstract |
| C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika | ||
| Vol 46, No 8 (2016) | Customer Expectations and Performance of Banks : An Empirical Analysis | Abstract |
| Rajesh Panda, Biranchi Narayan Swar | ||
| Vol 34, No 1 (2004) | Customer Focus in Banking Services | Abstract |
| A.P. Sebastian Titus, Albin D. Robert Lawrence | ||
| Vol 40, No 5 (2010) | Customer Focus in Pharmaceutical Marketing in India | Abstract |
| P. K. Das | ||
| Vol 40, No 1 (2010) | Customer Lifetime Model for the Magazine Publishing Industry | Abstract |
| Kallol Basu | ||
| Vol 44, No 5 (2014) | Customer Loyalty Appraisal Based on Store Characteristics: An Alternative Approach | Abstract |
| Chandan A. Chavadi, Chetan V. Hiremath, Raju L. Hyderabad | ||
| Vol 41, No 7 (2011) | Customer Loyalty Programs and Marketing Strategies | Abstract |
| H. N. Ramesh | ||
| Vol 40, No 2 (2010) | Customer Perception and Preference towards Branded Products (with Special Reference to Television Sets) | Abstract |
| J. Lilly | ||
| Vol 35, No 4 (2005) | Customer Perception towards Private Life Insurance Companies' Policies with Reference to Bangalore City | Abstract |
| G. Sudarsana Reddy | ||
| Vol 34, No 6 (2004) | Customer Relationship Management - A Digital Perspective | Abstract |
| S. V Gole, Abhijeet Agashe | ||
| Vol 37, No 1 (2007) | Customer Relationship Management (CRM) in Context of Food Marketing - A Fuzzy Logic Approach | Abstract |
| Devesh Mishra, Madhurima Deb, Kalyan Kumar Guin, Gautam Sinha | ||
| Vol 41, No 5 (2011) | Customer Relationship Management (CRM) in Health Care Industry - A Study of Select Corporate Hospitals in Vijayawada, Andhra Pradesh | Abstract |
| V. Narasimha Rao, A. V. V. Siva Prasad | ||
| Vol 40, No 4 (2010) | Customer Relationship Management with Reference to Products of High Customer Involvement | Abstract |
| P. K. Chopra, P. K. Mishra | ||
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