Table of Contents
Vol 48, No 6 (2018)
Open Access
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Articles
| Advertisement vs Societal Based Marketing Communication : An Empirical Analytic Comparison vis-a-vis Profit Contribution | ||
| Sujata Banerjee, Kaushik Mandal | ||
| DOI:10.17010/ijom/2018/v48/i6/127833 , Vol 48, No 6 (2018), Pagination: 7-21 | ||
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| Consumption Behaviour Towards Green Durable Products : The Moderating Role of Demographics | ||
| Amitabha Ghose, Bibhas Chandra | ||
| DOI:10.17010/ijom/2018/v48/i6/127834 , Vol 48, No 6 (2018), Pagination: 22-41 | ||
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Abstract Views: 173 | PDF Views: 0 | |
| Consumers' Intention to Adopt Internet Banking : An Indian Perspective | ||
| Kritika Nagdev, Anupama Rajesh | ||
| DOI:10.17010/ijom/2018/v48/i6/127835 , Vol 48, No 6 (2018), Pagination: 42-56 | ||
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Abstract Views: 177 | PDF Views: 0 | |
| Impact of Viral Advertising on Product Promotion : An Experimental Study | ||
| Balpreet Kaur, Rishi Raj Sharma | ||
| DOI:10.17010/ijom/2018/v48/i6/127837 , Vol 48, No 6 (2018), Pagination: 57-68 | ||
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Abstract Views: 169 | PDF Views: 0 | |