Indian Journal of Marketing

Genericization of Trademarks: Brand Name becomes Generic Name - A Challenge for Brand Managers
B. Shafiulla
Vol 40, No 9 (2010), Pagination: 3-11
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The Effect of Store Image on Consumers' Store Brand Purchase Frequency and Perceived Quality of Store Brands around Chennai City
N. Venkateswaran, V. Mahalakshmi
Vol 40, No 9 (2010), Pagination: 12-19
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What Impinges the Choice of Cell Phone Connection?
Neelaam Dhanda, Pooja Goel
Vol 40, No 9 (2010), Pagination: 20-25
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A Study of Physician Behaviour and Preference towards Marketing Services Offered by Pharmaceutical Industry to Influence Physician's Perception Behaviour
Shubhendra S. Parihar
Vol 40, No 9 (2010), Pagination: 26-30
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The Relationship between Health Factors and Satisfaction and Academic Performance among Al Buraimi University College Students, Oman
Abdul Hadi M. Al Khasawneh
Vol 40, No 9 (2010), Pagination: 31-38
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Production Problems in Textile Industry with Special Reference to Karur District, Tamil Nadu
N. Rajasekar, M. Gurusamy
Vol 40, No 9 (2010), Pagination: 39-47
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Marketing of Handicrafts - A Case Study of Brass Items Manufacturing Units in Srikakulam District of Andhra Pradesh
T. Kama Raju, N. Santosh Ranganath
Vol 40, No 9 (2010), Pagination: 48-54
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A Study on Socio-Economic Background of Entrepreneurs in Small Scale Industries
G. V. Jagapathi Rao
Vol 40, No 9 (2010), Pagination: 55-60
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