Indian Journal of Marketing

Vol 35, No 12 (2005)

Indian Journal of Marketing

Table of Contents

Vol 35, No 12 (2005)

Articles

Transformation of the 8p's to 8c's - A Customer Centric Approach
T. Suchitra Rani, Dhanya Menon
 Vol 35, No 12 (2005), Pagination: 
ABSTRACT | Abstract Views: 118  | 
Managing Business Process Outsourcing - Opportunities & challenges
Ch.Ibohal Meitei, C. D. Balaji
 Vol 35, No 12 (2005), Pagination: 
ABSTRACT | Abstract Views: 126  | 
A Study of Passenger Amenities in Indian Railways with Reference to Vijayawada Division
V. Vijay Durga Prasad
 Vol 35, No 12 (2005), Pagination: 
ABSTRACT | Abstract Views: 130  | 
The Product Life Cycle—Analysis and Applications Issues
Ajit Kumar Shukla
 Vol 35, No 12 (2005), Pagination: 
ABSTRACT | Abstract Views: 130  | 
Comparative Analysis of Rural and Urban Consumers on Milk Consumption
V. Kubendran, T. Vanniarajan
 Vol 35, No 12 (2005), Pagination: 
ABSTRACT | Abstract Views: 124  | 
Management of Healthcare Service Sector—A Study of Primary Health Centres
R. Singh, Sunaina
 Vol 35, No 12 (2005), Pagination: 
ABSTRACT | Abstract Views: 132  |