Open Access
Subscription Access
A Peep into the Mindset of the Consumer: A Study on Men's Personal Care Products
Subscribe/Renew Journal
The field of consumer behaviour is complex, involving interplay of individual, social and socio-cultural processes. A mountain of explanation and data from the behavioural sciences and consumer research has told us a lot about it. As the understanding of consumer behaviour is so crucial to the development of sound marketing strategy, the search for explanation will go on.
User
Subscription
Login to verify subscription
Font Size
Information
Abstract Views: 179