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Agrawal, Rachna
- The Influence of Personality Traits on Consumer Impulsive Buying Behaviour
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Authors
Affiliations
1 Bhartiya Vidya Bhavan’s Usha and Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management(NDIM), New Delhi, IN
1 Bhartiya Vidya Bhavan’s Usha and Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management(NDIM), New Delhi, IN
Source
International Journal of Marketing and Business Communication, Vol 5, No 1 (2016), Pagination: 35-42Abstract
Consumer behaviour is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organisation of the characteristics of a particular person, physical and psychological, which influence behaviour and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individual's personality traits. The individual's few personality traits influence consumer for impulsive buying behaviour. The aim of present research is to study the personality traits influence on consumer impulsive buying behaviour as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behaviour, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behaviour. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender; 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analysed using statistical applications such as correlation and 't' Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behviour that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behaviour. The man showed more impulsive buying behaviour compare to women.Keywords
Personality Traits, Consumer Behaviour, Impulsiveness, Emotional State, Mood, Buying Behaviour.
- Content Analysis of the Literature on Career Advancement of Women Employees:A Critical Review
Abstract Views :165 |
PDF Views:1
Authors
Affiliations
1 Bhartiya Vidya Bhavan’s Usha & Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management (NDIM), New Delhi, IN
1 Bhartiya Vidya Bhavan’s Usha & Lakshmi Mittal Insitute of Management, New Delhi, IN
2 New Delhi Institute of Management (NDIM), New Delhi, IN
Source
International Journal of Marketing and Business Communication, Vol 8, No 2&3 (2019), Pagination: 37-52Abstract
In a global economy, the major focus of organisations is to manage a diverse workforce. Therefore, it is important that more women are employed in managerial positions and have a satisfying career growth. Women in managerial positions are underutilised. Their skills remain unexplored due to the traditional mindset of the society. In spite of the obstacles in their path, the number of women with children taking an interest in the paid workforce has increased notably in the past few decades. However, the major portion of the work environment has still not changed their attitude in providing employment that enables women to balance their work and family obligations. The point of the research is to study the main factors that affect the professional success of a woman, both in the global sense and especially in the Indian setting. Thus, to discover the status of the administrative position and furthermore part astute nearness of women in Indian corporate. The study is based on literature review. It focuses majorly on various factors, such as the individual, the family, the organisational and the socio-cultural, that influence career advancement of women, and affect organisational performance and the economic growth of the country. This research builds a hypothetical structure of the current research. It also proves to be a guide that addresses administrative issues in the workplace, the execution of the changes and the development of the organisation. The hole of different measurements how it varies with authoritative practice, approach making, basic leadership for the vocation movement of women utilised in the organisations.Keywords
Career Advancement, Work-Family Conflict, Work-Life Imbalance, Family Commitment, Career Decisions, Women Employees.References
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