International Journal of Marketing and Business Communication

Gunmala Suri ¹, Navkiran ², Gurman Kaur ³, Sneha Sharma ¹

Affiliations
1 University Business School, Panjab University, Chandigarh, IN
2 Department of Commerce, Punjabi University, Patiala, IN
3 Government College for Girls, Chandigarh, IN

Abstract

This study was conducted in Punjabi University, Patiala and focuses on the relationship between discipline of student and their response and attitude towards e-learning. In light of the extant literature it is recognised that discipline of students does play a role in understanding the satisfaction and experience of students in the education environment. It also analyses the effect of discipline of student on students' response towards provision of e-learning and the impact of discipline of student on weekly Internet usage. The instrument used in collecting data was the questionnaire. This study analysed 306 students enrolled in various courses across many departments in Punjabi University, Patiala. The results of ANOVA for analysing the impact of discipline of student on scale on computer and e-learning attitude showed that a non-significant relationship exists between discipline of student and attitude towards e-learning, sentiment towards computer, computer/technology fear, whereas a significant relationship exists between discipline of student and perceived usage of computers. Chi square test of association disclosed that a moderate association exists between discipline of student and weekly Internet usage. The results of this study also show that students from all discipline are in favour of provision for e-learning facilities and of online access to classroom lectures.

Keywords

Attitude, E-Learning, Department/Discipline of Student, Internet Usage, ANOVA.

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