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Shrivastava, Archana
- Active Empathic Listening as a Tool for Better Communication
Authors
1 Business Communication Area, Birla Institute Of Management Technology, Greater Noida, Uttar Pradesh, IN
Source
International Journal of Marketing and Business Communication, Vol 3, No 3&4 (2014), Pagination: 13-18Abstract
Volume of the consumer conversation is expanding day by day. Many leading companies worldwide are recognising the importance of listening to the costumers and feel that it is not the same thing as it was five years ago. Listening in the present context involves many other criterions such as granularity of individual opinions, leading indicators, unfiltered sentiments, etc. This increasing speed and volume of conversations and its rapid development as a market force have made listening as one of the biggest challenges faced by the present corporate world. One type of listening which is being highlighted these days is Active Empathic Listening (AEL). AEL is a cognitive process involving the steps such as sensing, processing and responding. The study adopts the items from the recently developed Active Empathic Scale to test whether there is a significant correlation between the three elements of listening empathetically. The study also tries to find out if empathy in listening can make a person a better communicator. The study further provides the evidences to prove that trainings with the focus upon empathic listening can improve the overall listening abilities and justifies the emerging need of proper training and guidance to help the Employees/Prospective employees to understand the role of empathy in the process of listening.Keywords
Listening, Active Listening, Empathy, Communication.References
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- Using Collaborative Project for Learning Effective Ways of Working Harmoniously with People from Different Cultures
Authors
1 Associate Professor, Head-Business Communication Area, Birla Institute of Management Technology, Greater Noida, Uttar Pradesh, IN
Source
International Journal of Marketing and Business Communication, Vol 8, No 1 (2019), Pagination: 47-54Abstract
The paper discussed an original collaborative project in the area of intercultural business communication and cross-cultural understanding. Persuasive digital technologies were used to enable intercultural competencies among students across two different courtiers in teams and helped them find ways to work harmoniously with the people having different cultural backgrounds.
Methodology - The task involved selection of commercial ads (preferably national ones), in which students were expected to find cultural differences in the interpretation between the two countries, India and Austria. Findings were presented in a form of short reports.
Finding - The paper concluded that collaborative projects can be used as an effective tool for developing cross-cultural competencies among students.
Implications - This article provides the rationale for using collaborative projects for better understanding of the cultural diversity in classrooms.
Future Research - The present research may initiate more researches in the area of developing structured exercises like the one mentioned for practical understanding of cultural diversity, better methods for providing interfaces among different cultural groups, selecting standard software packages, etc.
Keywords
Communication, Cross-Cultural Relations, Global Collaboration, Global Teams, International Business, International Management, Leading Teams.References
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