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Chugh, Sushma Rewal
- Tourism Promotion in Himachal Pradesh: an Opinion Survey of foreign Tourists.
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Authors
Affiliations
1 M.T.A. Dept., H.P.University, Shimla.
1 M.T.A. Dept., H.P.University, Shimla.
Source
International Journal of Hospitality and Tourism Systems, Vol 5, No 2 (2012), Pagination: 36-41Abstract
This paper examines the marketing strategies of tourism in Himachal Pradesh, which is a small Indian hill state. Tourism has emerged as an upcoming industry in Himachal. Having realized the importance of tourism the present work is an attempt to find out the present status of tourism promotion in Himachal and whether it justifies the tourism products of Himachal. The current paper covers the majority of the tourist destinations visited by the international tourists. This study covers the three districts of Himachal Pradesh namely Shimla, Kullu and Kangra, reason being that these districts attract maximum number of tourists in Himachal Pradesh. At least two destinations in each district have been chosen. 80 foreign tourists had been selected with respect to tourist arrival in the respective districts. Ultimate sample was selected on convenient cum random basis. The response categories were presented as Strongly Agree, Agree, No comments, Disagree and Strongly Disagree. Chi-Square was attempted on the responses of the international tourists. It has emerged from the study that the State of Himachal has the potential to become a year round popular destination amongst the foreign tourists provided if it is promoted aggressively.Keywords
Destination Image, Marketing, Tourism Products, Tourism Promotion, Tourism Potential
References
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Authors
Affiliations
1 Institute of Vocational Studies (MTA), H.P University, Shimla, Himachal Pradesh, IN
1 Institute of Vocational Studies (MTA), H.P University, Shimla, Himachal Pradesh, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 11, No 1 (2018), Pagination: 60-66Abstract
In this current era of globalization most of the destinations across the globe have started to look like the mirror images of one another. Destinations visited by tourists are very easily interchangeable as tourists always seek novelty. Creative tourism brings out the uniqueness of a destination by focusing on its quaint culture and heritage and stressing on co-creation of tourism products and services. This form of tourism provides a very deep and engaging experience to the guests. Local community is the most important stake holder in this form of tourism as the whole concept of creative tourism revolves around them. Keeping in view the rich cultural diversity of the Himachal Pradesh, a hill state of India, the paper has attempted to find out the present status of creative tourism in Himachal and to what extent it has been practiced and promoted among tourists visiting the State. Through this paper an attempt has been made to gauge the awareness level of tourists about creative tourism in Himachal and also to evaluate their willingness to participate in this form of tourism. It has been deduced from the survey of tourists that majority of the tourists would be very keen to participate in this form of tourism.Keywords
Destination, Creative Tourism, Sustainable, Community.References
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