Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Sakshi, Shivam
- Structural Relationship between Cognitive Image, Destination Personality and Tourists Motivation
Abstract Views :231 |
PDF Views:0
Authors
Affiliations
1 Pedagogical Research Associate (Marketing) - Digital Learning, Indian Institute of Management Bangalore, Karnataka, IN
2 Assistant Professor, Department of Professional Studies, Christ University, Karnataka, IN
3 Senior Assistant Professor, VIT Business School, VIT University, Vellore Campus, Tamil Nadu, IN
1 Pedagogical Research Associate (Marketing) - Digital Learning, Indian Institute of Management Bangalore, Karnataka, IN
2 Assistant Professor, Department of Professional Studies, Christ University, Karnataka, IN
3 Senior Assistant Professor, VIT Business School, VIT University, Vellore Campus, Tamil Nadu, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 15, No 2 (2022), Pagination: 13-25Abstract
This research work was an extract from a major research on understanding personality and image of destination. This portion of research intended to identify a theoretical model consisting of cognitive destination image, destination personality traits and tourists motivation in destination branding context and to validate it hypothetically. This research was carried out in Coimbatore District – an emerging destination in Tamil Nadu, India between 2018 and 2019. Flourishing erratic tourism industry’s scenarios and the need for academic research blended as the motive for this for this model-based study. Evidence was found in the literature that tourists’ belief about the destination, tourists’ motivation and perceived destination personality traits were found interrelated. Thus, the theoretical model was found. For validating the proposed model, a questionnaire confirmed through pilot study containing the required study variables was circulated to the tourists who visited the destination for tourism purposes. With the sample size as 448 after screening and eliminating the illegible responses, three stage process of analysis that include Exploratory Factor Analysis, Confirmatory Factor Analysis and Structural Equation Modeling had been performed. The conceptual model was validated and found that there existed the interrelationship between tourists’ perceived cognitive image, perceived personality traits of the destination and tourists’ motivation to tour. Marketers of destinations were suggested to use the model for formulating branding and marketing activities. The scope for further research was pointed out on expanding the research model with other destination perspectives considering the outcome as base.Keywords
Destination, Cognitive Image, Personality Traits, Tourists Motivation, Destination Branding
References
- Aaker, D. A. (1994). Building a brand: The Saturn story. California Management Review, 36(2), 114-133. doi:https://doi.org/10.2307/41165748
- Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347-356. doi:https://doi.org/10.1177/002224379703400304
- Abdulla, A., & Suresh, K. (2017). Onward ho! studying place emotions, language style, and social tendencies in travel blogs. Prabandhan: Indian Journal of Management, 10(6), 7-28. doi:https://doi.org/10.17010/pijom/2017/v10i6/115370
- Alhemoud, A. M., & Armstrong, E. G. (1996). Image of tourism attractions in Kuwait. Journal of Travel Research, 34(4), 76-80. doi:https://doi.org/10.1177/004728759603400413
- Artuğer, S., & Çetinsöz, B. C. (2014). A research for determining the relationship between destination image and destination personality. Journal of Business Research, 6(1), 366-384. Retrieved from https://www.isarder.org/isardercom/2014vol6issue1/vol.6_issue.1_article021.extensive.summary.pdf
- Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804. doi:https://doi.org/10.1016/S0160-7383(99)00108-5
- Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15. doi:https://doi.org/10.1177/004728759703500402
- Baloglu, S., & Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9. doi:https://doi.org/10.1016/S0261-5177(00)00030-3
- Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897. doi:https://doi.org/10.1016/S0160-7383(99)00030-4
- Baloglu, S., Henthorne, T. L., & Sahin, S. (2014). Destination image and brand personality of Jamaica: A model of tourist behavior. Journal of Travel & Tourism Marketing, 31(8), 1057-1070. doi:https://doi.org/10.1080/10548408.2014.892468
- Basaran, U. (2016). Examining the relationships of cognitive, affective, and conative destination image: A research on Safranbolu, Turkey. International Business Research, 9(5), 164-179. doi:http://dx.doi.org/10.5539/ibr.v9n5p164
- Beerli, A., & Martin, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681. doi:https://doi.org/10.1016/j.annals.2004.01.010
- Bekk, M., Spörrle, M., & Kruse, J. (2015). The benefits of similarity between tourist and destination personality. Journal of Travel Research, 55(8), 1008-1021. doi:https://doi.org/10.1177/0047287515606813
- Cai, L. A., Wu, B., & Bai, B. (2004). Destination image and loyalty. Tourism Review International, 7(3/4), 153-162.
- Calantone, R. J., Di Benedetto, C. A., Hakam, A., & Bojanic, D. C. (1989). Multiple multinational tourism positioning using correspondence analysis. Journal of Travel Research, 28(2), 25-32. doi:https://doi.org/10.1177/004728758902800207
- Castro, C. B., Armario, E. M., & Ruiz, D. M. (2007). The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behavior. Tourism Management, 28(1), 175-187. doi:https://doi.org/10.1016/j.tourman.2005.11.013
- Charters, S., & Ali-Knight, J. (2002). Who is the wine tourist? Tourism Management, 23(3), 311-319. doi:https://doi.org/10.1016/S0261-5177(01)00079-6
- Chen, C. F., & Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36(1), 269-278. doi:https://doi.org/10.1016/j.tourman.2012.11.015
- Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115-1122. doi:https://doi.org/10.1016/j.tourman.2006.07.007
- Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636. doi:https://doi.org/10.1016/j.tourman.2007.06.007
- Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research, 6(4), 408-424. doi:https://doi.org/10.1016/0160-7383(79)90004-5
- Eagles, P. F. (1992). The travel motivations of Canadian ecotourists. Journal of Travel Research, 31(2), 3-7. doi:https://doi.org/10.1177/004728759203100201
- Echtner, C. M., & Ritchie, J. B. (1991). The meaning and measurement of destination image. Journal of Tourism Studies, 2(2), 2-12. doi:https://doi.org/10.1177/004728759303100402
- Ekinci, Y., Sirakaya-Turk, E., & Baloglu, S. (2007). Host image and destination personality. Tourism Analysis, 12(6), 433-446. doi:https://doi.org/10.3727/108354207783227885
- Ekinci, Y., & Hosany, S. (2006). Destination personality: An application of brand personality to tourism destinations. Journal of Travel Research, 45(2), 127-139. doi:https://doi.org/10.1177/0047287506291603
- Ekinci, Y., Sirakaya-Turk, E., & Preciado, S. (2013). Symbolic consumption of tourism destination brands. Journal of Business Research, 66(6), 711-718. doi:https://doi.org/10.1016/j.jbusres.2011.09.008
- Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16. doi:https://doi.org/10.1177/004728759103000202
- Frochot, I., & Morrison, A. M. (2000). Benefit segmentation: A review of its applications to travel and tourism research. Journal of Travel & Tourism Marketing, 9(4), 21-45. doi:https://doi.org/10.1300/J073v09n04_02
- Hanqin, Z. Q., & Lam, T. (1999). An analysis of Mainland Chinese visitors’ motivations to visit Hong Kong. Tourism Management, 20(5), 587-594. doi:https://doi.org/10.1016/S0261-5177(99)00028-X
- Hosany, S., Ekinci, Y., & Uysal, M. (2006). Destination image and destination personality: An application of branding theories to tourism places. Journal of Business Research, 59(5), 638-642. doi:https://doi.org/10.1016/j.jbusres.2006.01.001Get rights and content
- Hosany, S., Ekinci, Y., & Uysal, M. (2007). Destination image and destination personality. International Journal of Culture, Tourism and Hospitality Research, 1(1), 62-81. doi:https://doi.org/10.1108/17506180710729619
- Huang, S. S. (2009). Measuring tourism motivation: Do scales matter? TOURISMOS: An International Multidisciplinary Journal of Tourism 5(1), 153-162. Retrieved from https://mpra.ub.uni-muenchen.de/id/eprint/25198
- Hultman, M., Kazeminia, A., & Ghasemi, V. (2015). Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation. Journal of Business Research, 68(9), 1854-1861. doi:https://doi.org/10.1016/j.jbusres.2015.01.013
- Hultman, M., Skarmeas, D., Oghazi, P., & Beheshti, H. M. (2015). Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research, 68(11), 2227-2231. doi:https://doi.org/10.1016/j.jbusres.2015.06.002
- Kenny, D. A., & McCoach, D. B. (2003). Effect of the number of variables on measures of fit in structural equation modelling. Structural Equation Modelling Journal, 10(3), 333-351. doi:https://doi.org/10.1207/S15328007SEM1003_1
- Kim, H., & Richardson, S. L. (2003). Motion picture impacts on destination images. Annals of Tourism Research, 30(1), 216-237. doi:https://doi.org/10.1016/S0160-7383(02)00062-2
- Kim, S., Lehto, X., & Kandampully, J. (2019). The role of familiarity in consumer destination image formation. Tourism Review, 74(4), 885-901. doi:https://doi.org/10.1108/TR-10-2018-0141
- Kim, Y. H., Goh, B. K., & Yuan, J. (2010). Development of a multi-dimensional scale for measuring food tourist motivations. Journal of Quality Assurance in Hospitality & Tourism, 11(1), 56-71. doi:https://doi.org/10.1080/15280080903520568
- Kladou, S., & Mavragani, E. (2015). Assessing destination image: An online marketing approach and the case of TripAdvisor. Journal of Destination Marketing & Management, 4(3), 187-193. doi:https://doi.org/10.1016/j.jdmm.2015.04.003
- Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23(3), 221-232. doi:https://doi.org/10.1016/S0261-5177(01)00090-5
- Kumar, V., & Nayak, J. K. (2014). The measurement & conceptualization of destination personality. Tourism Management Perspectives, 12, 88-93. doi:https://doi.org/10.1016/j.tmp.2014.09.002
- Lee, J., Soutar, G., & Quintal, V. (2010, November). Destination personality: Cross-country comparisons. In Proceedings of Australian and New Zealand Marketing Academy Conference (p. 2010). New Zealand Australian and New Zealand Marketing Academy.
- Makarand. (2012). Influence of destination image and destination personality: An empirical analysis. Journal of Marketing & Communication, 7(3), 40-47.
- Murphy, L., Moscardo, G., & Benckendorff, P. (2007). Using brand personality to differentiate regional tourism destinations. Journal of Travel Research, 46(1), 5-14. doi:https://doi.org/10.1177%2F0047287507302371
- Murphy, P., Pritchard, M. P., & Smith, B. (2000). The destination product and its impact on traveler perceptions. Tourism Management, 21(1), 43-52. doi:https://doi.org/10.1177/0047287507302371
- Otoo, F. E., Kim, S., & Choi, Y. (2020). Understanding senior tourists’ preferences and characteristics based on their overseas travel motivation clusters. Journal of Travel & Tourism Marketing, 37(2), 246-257. doi:https://doi.org/10.1080/10548408.2020.1740136
- Papadimitriou, D., Apostolopoulou, A., & Kaplanidou, K. (2015). Destination personality, affective image, and behavioral intentions in domestic urban tourism. Journal of Travel Research, 54(3), 302-315. doi:https://doi.org/10.1177/0047287513516389
- Patterson, M. (1999). Re-appraising the concept of brand image. Journal of Brand Management, 6(6), 409-426. https://doi.org/10.1057/bm.1999.32
- Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), 857-866. doi:https://doi.org/10.1016/j.tourman.200 8.12.007
- Pike, S., & Page, S. J. (2014). Destination marketing organizations and destination marketing: A narrative analysis of the literature. Tourism Management, 41, 202-227. doi:https://doi.org/10.1016/j.tourman.2013.09.009
- Plummer, J. T. (2000). How personality makes a difference. Journal of Advertising Research, 40(6), 79-83.
- Shankar. S (2019). Impact of tourists sociodemographic characteristics on perceived destination image. The IUP Journal of Brand Management, 15(2), 26-44.
- Shankar, S. (2020a). Impact of cognitive and affective image on tourists motivation. Indian Journal of Marketing, 50(5-7), 35-45. doi:10.17010/ijom/2020/v50/i5-7/152118
- Shankar, S. (2020b). An empirical analysis on tourists motivation. The IUP Journal of Marketing Management, 15(2), 35-44.
- Shankar, S. (2020c). Impact of perceived destination personality on tourists’ behavior. Prabhandan: Indian Journal of Management, 13(12), 36-46. doi:10.17010/pijom/2020/v13i12/156588
- Shankar, S. (2021). More to ponder on the perspectives of sustainability of tourism destinations. Indian Journal of Marketing, 51(2), 60-66. doi:https://doi.org/10.17010/ijom/2021/v51/i2/157551
- Sheng, Y. (2012). The impact of destination personality dimensions on destination brand attractiveness: Australia as a case study. In CAUTHE 2012: The New Golden Age of Tourism and Hospitality; Book 1; Proceedings of the 22nd Annual Conference (p. 624). La Trobe University. Retrieved from https://hrcak.srce.hr/94256
- Singh, N., & Yadav, P. (2018). Social media influences holiday travel decisions: A rationale for profound analysis. Prabandhan: Indian Journal of Management, 11(2), 40-56. doi:10.17010/pijom/2018/v11i2/121395
- Souiden, N., Ladhari, R., & Chiadmi, N. E. (2017). Destination personality and destination image. Journal of Hospitality and Tourism Management, 32, 54-70. doi:https://doi.org/10.1016/j.jhtm.2017.04.003
- Soundari, D. B. P., & Shankar, R. S. (2019). Brand personality of Coimbatore: Tourists insights as a tool for destination branding. Journal of Management, 6(2), 45-49. Retrieved from https://ssrn.com/abstract=3525909
- Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences, 31(3), 215-236. doi:https://doi.org/10.1080/01490400902837787
- Upshaw, L. (1995). Building brand identity: A strategy for success in a hostile market place (1st ed., pp. 102-200). New York, NY: Wiley.
- Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32(1), 114-127. doi:https://doi.org/10.1016/j.tourman.2010.06.006
- Uysal, M., & Jurowski, C. (1994). Testing the push and pull factors. Annals of Tourism Research, 21(4), 844-846. doi:https://doi.org/10.1016/0160-7383(94)90091-4
- Uysal, M., Gahan, L., & Martin, B. (1993). An examination of event motivations: A case study. Festival Management and Event Tourism, 1(1), 5-10. doi:10.3727/152599506776771526
- Verma, M., Verma, A., & Khurana, S. (2018). Influence of travel motivation and demographic Factors on tourist participation in world’s largest mass religious gathering-The Kumbh Mela. Prabandhan: Indian Journal of Management, 11(8), 7-19. doi:10.17010/pijom/2018/v11i8/130641
- Walmsley, D. J., & Young, M. (1998). Evaluative images and tourism: The use of personal constructs to describe the structure of destination images. Journal of Travel Research, 36(3), 65-69.
- Wen, J., Huang, S. S., & Ying, T. (2019). Relationships between Chinese cultural values and tourist motivations: A study of Chinese tourists visiting Israel. Journal of Destination Marketing & Management, 14, 100367. doi:https://doi.org/10.1016/j.jdmm.2019.100367
- Wen, J., Meng, F., Ying, T., Qi, H., & Lockyer, T. (2018). Drug tourism motivation of Chinese outbound tourists: Scale development and validation. Tourism Management, 64, 233-244. doi:https://doi.org/10.1016/j.tourman.2017.08.001
- Woosnam, K. M., Stylidis, D., & Ivkov, M. (2020). Explaining conative destination image through cognitive and affective destination image and emotional solidarity with residents. Journal of Sustainable Tourism, 28(6), 917-935. doi:https://doi.org/10.1080/09669582.2019.1708920
- Xie, K. L., & Lee, J. S. (2013). Toward the perspective of cognitive destination image and destination personality: The case of Beijing. Journal of Travel & Tourism Marketing, 30(6), 538-556. doi:https://doi.org/10.1177%2F004728759803600307
- Xu, J. B., & Tavitiyaman, P. (2018). How young tourists are motivated: The role of destination personality. Tourism Analysis, 23(1), 165-170. doi:https://doi.org/10.3727/108354217X15143857878723
- Yang, F. X. (2016). Tourist co-created destination image. Journal of Travel & Tourism Marketing, 33(4), 425-439. doi:https://doi.org/10.1080/10548408.2015.1064063
- Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 26(1), 45-56. doi:https://doi.org/10.1016/j.tourman.200 3.08.016
- Yuan, K. H. (2005). Fit indices versus test statistics. Multivariate Behavioral Research, 40(1), 115-148. doi:https://doi.org/10.1207/s15327906mbr4001_5
- Yuksel, F., & Bilim, Y. (2009). Interactions between visual appeals, holiday motivations, destination personality and the self-image: Implications for destination advertising. Journal of Travel and Tourism Research (Online), 75.