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Authors
Affiliations
1 Hospital Management, U.I.A.M.S, Panjab University, Chandigarh, IN
2 Management Studies, Himachal Pradesh University, Shimla, Himachal Pradesh, IN
Source
International Journal of Hospitality and Tourism Systems, Vol 8, No 2 (2015), Pagination: 74-80
Abstract
The health tourism Industry is witnessing a sudden paradigm shift in last five years. India has become a home of traditional medicine that has been practiced for several thousand years as a part of "manav dharma" to give relief to the needy and mostly free of cost. With modern diagnostic and treatment facilities, experienced surgeons, one of the largest pharmaceutical industries in world, and a tradition of caring, India provides world class surgical and healthcare facilities, with comparable success rates and prompt service levels. The potential of medical tourism is such that it can even surpass the revenue earned from IT sector. Recognising the pivotal contribution of medical tourism to the economic development, the Indian Government has initiated numerous measures to promote this vary young industry to attract international tourism. This has motivated to identify recent trends and opportunities in India for the medical and healthcare tourism, and to explore the critical factors which can lead to success of initiatives taken by ministry of tourism for the development of medical tourism in India. Finally paper suggests measures to enhance medical tourism in the country.
Keywords
Tourism, Medical Tourism, Health, International, Medical, Services.
