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Musinguzi, Dan
- The Impact of Restaurant Noise on Customers' Dinning Experience in Kowloon, Hong Kong.
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1 The Hong Kong Polytechnic University., HK
1 The Hong Kong Polytechnic University., HK
Source
International Journal of Hospitality and Tourism Systems, Vol 3, No 1 (2010), Pagination: 80-85Abstract
The purpose of this research is to answer two important questions that seem to have been neglected by many hospitality researchers. First, what is the impact of restaurant noise on the dining experience? Second, how do customers cope with noise? To answer these questions, data were collected through in-depth interviews and observations using a convenient sample of twenty customers in eight Chinese restaurants in Hong Kong. The findings indicate that noise negatively affects customers' dining experience by lowering their interest in food. Also, noise limits customers' socializing activities. Early-Late-Away and earphones are the strategies customers employ in order to cope with restaurant noise. Therefore, restaurateurs need to create quiet and relaxing environments if repeat visits are to be realized.Keywords
Restaurant Noise, Dining Experience, Customer
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