International Journal of Entrepreneurial Knowledge

Open Access Open Access  Restricted Access Subscription Access

Building of Entrepreneurial Ethos Through Mission Statements:The Difference in Approach between Public and Private Universities in the Czech Republic


Affiliations
1 University of Economics, Prague, Czech Republic
 

Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).

Keywords

Content Analysis, Ethos, Mission, Mission Statement Components.
User
Notifications
Font Size


  • AMATO, C. H., AMATO, L. H. Corporate commitment to quality of life: Evidence from company mission statements. 2002, Journal of Marketing Theory and Practice, roč. 10, č. 4, s. 69-87. BEASON, L. Strategies for establishing an effective persona: An analysis of appeals to ethos in business speeches. Journal of Business Communication, 1991, 28.4: 326-346.

  • COLLINS, J. C.; PORRAS, J. I. Organizational vision and visionary organizations. California management review, 2008, 117-137.

  • COOPER, By Lane. The rhetoric of Aristotle: an expanded translation with supplementary examples for students of composition and public speaking. Renewed. New Jersey: Prentice-Hall, 1960. ISBN 9780137806928.

  • CROSS, M. Aristotle and Business Writing: Why We Need to Teach Persuasion. Bulletin of the Association for Business Communication, 1991, 54.1: 3-6.

  • DAVID, F. R. How companies define their mission. Long range planning. 1989, roč. 22, č. 1, s. 90-97.

  • DRUCKER, P. F. Management: Tasks, Responsibilities, Practices. London: Heinemann, 1974. FUGAZZOTTO, S.J. Mission Statements, Physical Space, and Strategy in Higher Education, Innovative Higher Education, 2009, Vol. 34, No. 5, pp.285-298

  • JONGBLOED, B., ENDERS, J., SALERNO, C. Higher education and its communities: Interconnections, interdependencies and a research agenda, Higher Education, 2008, Vol. 56, No. 3, pp.303-324.

  • MŠMT. Přehled vysokých škol v ČR. MŠMT [online]. 2016. [ref. 2015-11-25]. Available at: http://www.msmt.cz/vzdelavani/vysoke-skolstvi/prehled-vysokych-skol-v-cr-3

  • SCOTT, J. C. The Mission of the University: Medieval to Postmodern Transformations, Journal of Higher Education, 2006, Vol. 77, No.1, pp.1-39

  • SHANAHAN, F., SEELE, P. Shorting ethos: Exploring the relationship between aristotle's ethos and reputation management. Corporate Reputation Review, 2015, 18(1), 37-49.

  • STODDARD, E. W. The Role of Ethos in the Theory of Technical Writing. Technical Writing Teacher, 1984, 11.3: 229-41.

  • SWALES, J. M., ROGERS, P. S. Discourse and the projection of corporate culture: The mission statement. Discourse & Society, 1995, 6.2: 223-242.

  • TYLL, L. Podnikova strategie. 1. ed. Prague: C.H. Beck, 2014.

  • UNIVERZITA PALACKÉHO V OLOMOUCI. Základní informace. Univerzita Palackého v Olomouci. [online]. 2016 [ref. 2016-11-25]. Available at: http://www.upol.cz/univerzita/zakladni-informace/#c4

  • VYSOKA SKOLA EKONOMICKÁ V PRAZE. Profil školy. Vysoká škola ekonomická v Praze. [online]. 2016 [cit. 2016-11-25]. Available at: https://www.vse.cz/obecne/mise.php

  • VYSOKA SKOLA FINANCNI A SPRÁVNÍ. Poslání, sdílené hodnoty a vize. VŠFS. [online]. 2016 [ref. 2016-11-25]. Available at: http://www.vsfs.cz/?id=1001-univerzita

  • VYSOKA SKOLA PODNIKÁNÍ A PRÁVA. Výroční zpráva Vysoké školy podnikání a práva, a. s. za rok 2015. Vysoká škola podnikání a práva – VŠPP.[online]. 2016 [ref. 2016-11-25]. Available at: http://www.vspp.cz/Frontend/Webischolar_main/uploads/files/2016/10/vyrocni_zprava_2015418.pdf

  • WILLIAMS, L. S. The mission statement A corporate reporting tool with a past, present, and future. Journal of Business Communication, 2008, 45.2: 94-119.


Abstract Views: 358

PDF Views: 150




  • Building of Entrepreneurial Ethos Through Mission Statements:The Difference in Approach between Public and Private Universities in the Czech Republic

Abstract Views: 358  |  PDF Views: 150

Authors

Karel Pernica
University of Economics, Prague, Czech Republic
Ladislav Tyll
University of Economics, Prague, Czech Republic

Abstract


Corporate mission statement is an essential statement to all stakeholders of the organization about its own purpose, its goals and the competitive advantage it offers to its customers. Another purpose of the mission is to create a so-called positive ethos. Universities represent a specific group of institutions from the perspective of defining missions and working with ethos. This paper identifies the elementary components of university missions that help build a positive ethos. The research is focused on the analysis of mission statements of all public and private universities operating in the Czech Republic. The results of this research show that there is a difference in the approach to defining missions between public and private universities (in terms of the inclusion of individual components that help building a positive ethos).

Keywords


Content Analysis, Ethos, Mission, Mission Statement Components.

References





DOI: https://doi.org/10.15759/ijek%2F2018%2Fv6i1%2F190263