Background: Swachh Bharat Mission (SBM) is theIndia’s largest ever cleanliness drive with the main objective to reduce or eliminate open defecation through construction of individual, cluster and community toilets.
Objectives: To critically analyse Swachh Bharat Mission implementation in the rural India.
Methodology: Descriptive studyresearch design has been used for this study and it is a fact finding investigation with the interpretation. The present study was conducted in Kovilpathu village in Thiruvidacherry Panchayath of Thiruvarur district, Tamil Nadu, India. The researcher adopted random sampling method to conduct the study. The researcher collected the information from 60 households.
Result: All the respondents 100% (60) had agreed that, they have the knowledge on SBM. 83.3% (50) of the respondent has recognized the behavioral changes occurred after implementing SBM while 16.7% (10) reported no changes, after implementing on SBM. Regarding the practice of open defecation, (8) 13.4% of the respondents are always practicing, (27) 45%sometimes, (3) 5%rarely, and (22) 36.6%never practice. Conclusion: The researchers found that, the overall implementation of SBM have the positive impact on sanitation and hygienic practices in the rural India.