Indian Journal of Economics and Development

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Challenges of Implementing “Cashless” in Rural India – Konkan Region


Affiliations
1 Electrical Engineering Department, VPM's Maharshi Parshuram College of Engineering, Velneshwar, affiliated to University of Mumbai, India
2 Mechanical Engineering Department, VPM's Maharshi Parshuram College of Engineering, Velneshwar, affiliated to University of Mumbai, India
3 Electronics and Telecommunication Engineering, VPM's Maharshi Parshuram College of Engineering, Velneshwar, affiliated to University of Mumbai, India
 

Objectives: To create awareness of cashless payment and give training for villagers. To implement cashless transaction at all shops of Palshet and Velneshwar village.

Methods/Statistical analysis: The study is conducted in two villages of Ratnagiri district namely Velneshwar & Palshet. A sample size of 1100 residents was selected for the purpose of analysis. The sample includes both literate and illiterate population (population over age 12 is considered) since they are the ones who gives their views on cashless activity and use of digital payment methods. Survey method is used for data collection with the help of questionnaire. The responses from respondents were collected and analyzed using the simple percentage method.

Findings: From our field survey and door to door interaction we came to know that villagers are ready to learn and implement but shopkeepers and some vendors are fears for getting income tax slab. A lot of efforts to be taken to literate villagers in E-commerce. From survey we got the basic data about there (villagers) qualification, number of bank account holder, number of smart phone users, availability of PAN card, availability of Aadhar card, Infrastructure facility such as internet connectivity, point of sale machine etc. Internet connectivity in ruler Konkan region is very weak hence it is very difficult to transact digitally. The shopkeepers and vendors are hesitate to use point of sale (POS) machine because of transaction charges on POS machine are not affordable. Very less number of populations is having knowledge about internet and mobile banking.

Application/Improvements: By implementing this project we have created awareness and importance of cashless transaction amongst villagers. Small movement of digital transaction has been started in the form of paying Electricity bills, mobile recharge through BHIM app.


Keywords

Cashless Transaction, Konkan Region, Gram Sabha, Internet Connectivity, Household Survey.
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  • M. Jain. Structural change in the course of economic development; India’s experience. Indian Journal of applied Research. 2015; 5(5), 15-17.

  • P.H. Tawade. Future and scope of cashless economy in India. International Journal of Advance Research and Innovative Ideas in Education. 2017; 2(3), 177-181.

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  • Demonetisation: Digital transactions meet roadblocks in rural India, effects felt everywhere. http://www.firstpost.com/india/demonetisation-digitaltransactions-meet-roadblocks-inrural-India-effects-felteverywhere-3166058.html. Date accessed: 20/12/2016.

  • R. Gujrati. India’s march towards faceless, paperless, cashless economy. International Journal of Commerce and Management Research. 2017; 3(6), 73-77.


Abstract Views: 249

PDF Views: 110




  • Challenges of Implementing “Cashless” in Rural India – Konkan Region

Abstract Views: 249  |  PDF Views: 110

Authors

RatnadeepKeer
Electrical Engineering Department, VPM's Maharshi Parshuram College of Engineering, Velneshwar, affiliated to University of Mumbai, India
Pradip Sharma
Mechanical Engineering Department, VPM's Maharshi Parshuram College of Engineering, Velneshwar, affiliated to University of Mumbai, India
Gajanan Khapre
Electronics and Telecommunication Engineering, VPM's Maharshi Parshuram College of Engineering, Velneshwar, affiliated to University of Mumbai, India

Abstract


Objectives: To create awareness of cashless payment and give training for villagers. To implement cashless transaction at all shops of Palshet and Velneshwar village.

Methods/Statistical analysis: The study is conducted in two villages of Ratnagiri district namely Velneshwar & Palshet. A sample size of 1100 residents was selected for the purpose of analysis. The sample includes both literate and illiterate population (population over age 12 is considered) since they are the ones who gives their views on cashless activity and use of digital payment methods. Survey method is used for data collection with the help of questionnaire. The responses from respondents were collected and analyzed using the simple percentage method.

Findings: From our field survey and door to door interaction we came to know that villagers are ready to learn and implement but shopkeepers and some vendors are fears for getting income tax slab. A lot of efforts to be taken to literate villagers in E-commerce. From survey we got the basic data about there (villagers) qualification, number of bank account holder, number of smart phone users, availability of PAN card, availability of Aadhar card, Infrastructure facility such as internet connectivity, point of sale machine etc. Internet connectivity in ruler Konkan region is very weak hence it is very difficult to transact digitally. The shopkeepers and vendors are hesitate to use point of sale (POS) machine because of transaction charges on POS machine are not affordable. Very less number of populations is having knowledge about internet and mobile banking.

Application/Improvements: By implementing this project we have created awareness and importance of cashless transaction amongst villagers. Small movement of digital transaction has been started in the form of paying Electricity bills, mobile recharge through BHIM app.


Keywords


Cashless Transaction, Konkan Region, Gram Sabha, Internet Connectivity, Household Survey.

References