Browse Title Index


 
Issue Title
 
Vol 1, No 1 (2013) Relationship Marketing-a Comaparative Study of Different Passenger Cars in India Abstract
Ranjeet Verma
 
Vol 2, No 2 (2014) Revisiting Customer Satisfaction and Loyalty as a Sustainable Approach for Indian Consumer Banking Abstract
Jyoti Sharma
 
Vol 8, No 2 (2020) Role Of Brand Hate On The Relationship of Consumer Personality Traits And Brand Loyalty Abstract
Sunita Gupta, Pankaj Gupta, Renu Yadav
 
Vol 3, No 1 (2015) Satisfaction of Internal Customer in Higher Education - A Case Study of Jharkhand Abstract
Praveen Srivastava
 
Vol 5, No 1 (2017) Satisfaction towards Motor Insurance Policies: Experience from Indian General Insurance Industry Abstract
Sudhir Chandra Das, Shalakha Rao
 
Vol 4, No 2 (2016) Segmenting Private Label Shoppers: An Empirical Study Abstract
Shahir Bhatt, Amola Bhatt
 
Vol 7, No 1 (2019) Service Quality and Customer Satisfaction at Kenya National Archives and Documentation Service, Nairobi County:Servqual Model Revisited Abstract
Zachary Kefa Chepukaka, Fridah Kendi Kirugi
 
Vol 4, No 1 (2016) Service Quality in Public and Private Sector Banks of India Abstract
Shruti Agrawal, Manish Mittal, Ratish Gupta
 
Vol 4, No 2 (2016) Supply Chain Members Headship Styles: An Overview of Small Scale Industries Managers Portraying Customers Concentration Abstract
Vipul Chalotra, Taruna Dubey
 
Vol 9, No 1&2 (2021) The Effect Of Brand Positioning On Consumer Preference In Some Selected Beer Brands In Addis Ababa Abstract
Mesfin Workineh Melese, Bethelihem Tamiru Tekletsion
 
Vol 8, No 2 (2020) The Effect Of Covid-19 On Marketing Innovations And Corporate Social Responsibility (Case Study: Active Companies In Food Industry) Abstract
Mohammad Aghaei, Ali Ghasemian Sahebi, Rahil Kordheydari
 
Vol 10, No 1 (2022) The Effect of Marketing Mix Strategy on Sales Performance of Brewery Factories in Ethiopia: Does Competitive Intensity Moderates the Relationship? Abstract
Mesfin Workineh Melese, Haregua Teshome Wondimkun
 
Vol 2, No 2 (2014) The Effect of Servicescape of Casual Restaurants on Youths, Dining Experience Abstract
Abhisek Jana, Rajeshwari Chatterjee
 
Vol 3, No 1 (2015) The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR Abstract
Shamsher Singh, Ameet Sao
 
Vol 3, No 1 (2015) The Influence of Education, Occupation and Income on Perceived Customer Value Abstract
Amit Sharma, Bodh raj Sharma
 
Vol 3, No 2 (2015) Understanding the Customer Experience: An Exploratory Study of "A" Category Hotels Abstract
Jyoti Sharma, Raouf Ahmad Rather
 
Vol 6, No 1 (2018) Waiting Time:Perception of Demographic Groups Abstract
Neetu Kumari, Sandeep Patyal
 
Vol 7, No 1 (2019) Working Conditions of Employees of Tea Industry in Nilgiris District Abstract
Marimuthu Selvakumar, M. Jeyaselvam, V. Sathyalakshmi, R. Mohammed Abubakkar Siddique
 
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