Table of Contents
Vol 2, No 1 (2014)
Open Access
Subscription Access
Articles
| Customer Satisfaction and Product Clustering for Gen Next Customers- A Multivariate and Simulation Study | ||
| N. Sivakumar | ||
| Vol 2, No 1 (2014), Pagination: 1-6 | ||
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Abstract Views: 372 | PDF Views: 2 | |
| A Study on the Influence of Triggers on Perceived Service Quality | ||
| Neetha J. Eappen, K. B. Pavithran | ||
| Vol 2, No 1 (2014), Pagination: 7-13 | ||
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Abstract Views: 457 | PDF Views: 2 | |
| Exploring a New Dimension of Customer Service and its Impact on Sales Growth and Loyalty | ||
| Mihir Dash, Krishna K. Havaldar, Jacob Alexander | ||
| Vol 2, No 1 (2014), Pagination: 14-22 | ||
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Abstract Views: 389 | PDF Views: 2 | |
| A Study of Online Shopping Habits of Consumers in India | ||
| Kalpana Mathur, Arti Sharma | ||
| Vol 2, No 1 (2014), Pagination: 23-28 | ||
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Abstract Views: 1166 | PDF Views: 2 | |
| An Empirical Outlook of Brand Equity - A Marketing Mace to Ensure Unwavering Customer Base | ||
| A. Mahesh | ||
| Vol 2, No 1 (2014), Pagination: 29-39 | ||
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Abstract Views: 393 | PDF Views: 2 | |
| Consumer Perception Towards Retail Industry: A Study | ||
| A. Hariharanath Reddy, S. Raghunatha Reddy | ||
| Vol 2, No 1 (2014), Pagination: 40-44 | ||
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Abstract Views: 377 | PDF Views: 2 | |