Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Plastic Money and Consumer Attitude: a Study with Special Reference to Credit Cards


Affiliations
1 Department of Management Studies, Gitarattan International Business School, Affiliated to GGSIP University, New Delhi, India
     

   Subscribe/Renew Journal


The economic development of a country depends upon the vital role played by the banking sector. The emergence of private/new generation banks has changed the banking operations by employing latest&sophisticated technologies like EFT, Debit&Credit cards, etc. These services have made banking accessible 24×7 around the globe thus overcoming time&space barriers. The increasing usage of credit cards can be owed to the fact that consumers are becoming more inclined towards the usage of plastic money over carrying cash, to avoid thefts&increase ease of handling. The credit concept is based on the principle of "buy now pay later". It is a document that can be used for purchase of goods and services all across the globe.

The purpose of the study was to investigate consumer attitude towards the usage of electronic purses, in Delhi region. For analysis, correlation and T-test has been applied to study the relationship between services offered and customer choice of a credit card and to examine a significant difference in the choice of credit cards between males&females.

Since the researcher has adopted a self-designed questionnaire as the primary tool to collect data, therefore, reliability testing was done to measure the accuracy/validity of the statements selected.

The results of the study reflected a clear relationship between services offered and customer choice of a credit card&emphasized the fact that there is no significant difference in the choice of credit cards across genders however the number of cards owned&frequency of usage is more in males. The research concludes that there is a need for the card holders to understand how better to utilize a credit card effectively and responsibly. The study revealed that customer will go for innovative facilities only if they are adequately motivated and served better in a cheaper way. Their confidence in the facility and in the service provider, the affordability and accessibility of the facility are all that matters.


Keywords

Plastic Money, Consumer Attitude, Credit Cards.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Arias J.C., Miller R. (2010). Market analysis of student’s attitudes about credit cards. Business Intelligence Journal, Vol.3, No.1, pp. 23-36.
  • Devi. N.Yesodha, Gomathi.A (2008). A study on the frequency of usage of credit cards in Coimbatore city. IMA journal, Vol. XXIV, No. 3, pp.15-19.
  • Dwarkadas. Jajoo Rupa (2011).Consumers perspectives towards Credit Card. International Referred Research Journal, Vol.III, Iss-31, pp. 47-49.
  • Erdener Kaynak and Talha Harcar (2001). Consumers' attitudes and intentions towards credit card usage in an advanced developing country. Journal of Financial Services Marketing, Vol. 6, 1, pp. 24-39.
  • Ganesha. Gopala K., Krishna. Erramilli M. (1987). Consumer Preference for Alternatives Credit Card Based Payment Methods: Some Empirical Evidence. The Journal of Applied Business Research- Fall, Vol. 3, No. 3, pp.137-145.
  • Khurana. Sunayna, Singh. S P. (2011). An Analytical Study of Customer’s Preferences and Satisfaction in Credit Card Industry. The IUP Journal of Bank Management, Vol. X, No. 1, 2011, pp. 71-87.
  • Mansfield. Phylis M., Pinto. Mary Beth, Robb. Cliff A. (2013). Consumers and credit cards: A review of the empirical literature. Journal of Management and Marketing Research, Vol.12, pp. 1-26.
  • Mathur. S.K., Singh. Neeraj (2011). A Study on Spending Behavior of Credit Card Holders. People’s Journal of Management, pp. 110-114.
  • Nayak.Tapan, Agarwal. Manish (2008). Consumer’s behavior in selecting credit cards. The ICFAI University Journal of Services Marketing, Vol. VI, No. 4, pp. 49-56.
  • Sheikh. Rashel, Hossain. Faruk, Islam. Kazi Zahirul (2014). Factors Affecting Customer’s Preferences in Selecting Credit Card in Bangladesh. European Journal of Business and Management, Vol.6, No.12, pp.62-70.
  • Subramaniam. Ravichandran, Marimuthu. Maran (2010).Bank credit card and the selection criteria: An exploratory study. African Journal of Business Management, Vol. 4(16), 18, pp. 3463-3472.
  • Worthington. Steve, Stewart. David, Lu. Xiongwen (2007). The Adoption and Usage of Credit Cards by Urban-Affluent Consumers in China. International Journal of Bank Marketing, Vol. 25, Iss: 4, pp. 238-252.

Abstract Views: 351

PDF Views: 0




  • Plastic Money and Consumer Attitude: a Study with Special Reference to Credit Cards

Abstract Views: 351  |  PDF Views: 0

Authors

Prerna Garg
Department of Management Studies, Gitarattan International Business School, Affiliated to GGSIP University, New Delhi, India

Abstract


The economic development of a country depends upon the vital role played by the banking sector. The emergence of private/new generation banks has changed the banking operations by employing latest&sophisticated technologies like EFT, Debit&Credit cards, etc. These services have made banking accessible 24×7 around the globe thus overcoming time&space barriers. The increasing usage of credit cards can be owed to the fact that consumers are becoming more inclined towards the usage of plastic money over carrying cash, to avoid thefts&increase ease of handling. The credit concept is based on the principle of "buy now pay later". It is a document that can be used for purchase of goods and services all across the globe.

The purpose of the study was to investigate consumer attitude towards the usage of electronic purses, in Delhi region. For analysis, correlation and T-test has been applied to study the relationship between services offered and customer choice of a credit card and to examine a significant difference in the choice of credit cards between males&females.

Since the researcher has adopted a self-designed questionnaire as the primary tool to collect data, therefore, reliability testing was done to measure the accuracy/validity of the statements selected.

The results of the study reflected a clear relationship between services offered and customer choice of a credit card&emphasized the fact that there is no significant difference in the choice of credit cards across genders however the number of cards owned&frequency of usage is more in males. The research concludes that there is a need for the card holders to understand how better to utilize a credit card effectively and responsibly. The study revealed that customer will go for innovative facilities only if they are adequately motivated and served better in a cheaper way. Their confidence in the facility and in the service provider, the affordability and accessibility of the facility are all that matters.


Keywords


Plastic Money, Consumer Attitude, Credit Cards.

References