Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Review of Literatures Oon Factors Influencing Female Buying Behaviour for Cosmetic Products


Affiliations
1 MBA, BBA is pursuing Ph. D in Marketing, India
2 Ph.D., PGDRM, MBA, BE, Sixteen Years of Post Graduate Teaching Experience, India
     

   Subscribe/Renew Journal


Consumers are in-charge of market; and to satisfy consumers, the study of consumer buying behaviour becomes essential for every organization. It is a process into which variety of factors will influence the consumers in purchasing of a product. With the help of information received after studying the various factors like, cultural, social, personal, psychological, the effect of price and promotion, a growing number of companies today are shaping seprate offers, services and messages to the cluster of customer and sometimes for the individual customer, too. Cosmetics have become an integral part of women’s fashion statement. Fashion consciousness is increasing among women day by day. With this view point authors has written this paper to contribute to cosmetics market. The purpose of this article is to identify different factors that influences a female buyer while purchasing cosmetic products. To satisfy the purpose, the review of various literatures had been conducted, which includes the study of various articles, research papers, doctoral dissertations and books. Thus, it was concluded that every factor directly or indirectly influencing the female for purchasing cosmetics, only the intensity of influence differs.

Keywords

Consumer Buying Behaviour, Factors Influencing Female Buying Behaviour, Cosmetic Products.
Subscription Login to verify subscription
User
Notifications
Font Size


Abstract Views: 262

PDF Views: 0




  • A Review of Literatures Oon Factors Influencing Female Buying Behaviour for Cosmetic Products

Abstract Views: 262  |  PDF Views: 0

Authors

Trishna Makwana
MBA, BBA is pursuing Ph. D in Marketing, India
Jitesh Parmar
Ph.D., PGDRM, MBA, BE, Sixteen Years of Post Graduate Teaching Experience, India

Abstract


Consumers are in-charge of market; and to satisfy consumers, the study of consumer buying behaviour becomes essential for every organization. It is a process into which variety of factors will influence the consumers in purchasing of a product. With the help of information received after studying the various factors like, cultural, social, personal, psychological, the effect of price and promotion, a growing number of companies today are shaping seprate offers, services and messages to the cluster of customer and sometimes for the individual customer, too. Cosmetics have become an integral part of women’s fashion statement. Fashion consciousness is increasing among women day by day. With this view point authors has written this paper to contribute to cosmetics market. The purpose of this article is to identify different factors that influences a female buyer while purchasing cosmetic products. To satisfy the purpose, the review of various literatures had been conducted, which includes the study of various articles, research papers, doctoral dissertations and books. Thus, it was concluded that every factor directly or indirectly influencing the female for purchasing cosmetics, only the intensity of influence differs.

Keywords


Consumer Buying Behaviour, Factors Influencing Female Buying Behaviour, Cosmetic Products.