Drishtikon: A Management Journal

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Is 'p-commerce' the Future of Business and E-commerce? an Empirical Study of Elite Customer Experience and Perception


Affiliations
1 Research Scholar, Business Management, JJT University, Rajasthan
2 Dean, Oriental Institute of Management, Vashi, Navi Mumbai
     

   Subscribe/Renew Journal


The phenomenon of e-commerce was initially a technological development. It offered a new dimension to business, and new opportunity to creative people. However, not all the e-com ventures could be equally successful. There can be many factors, and the people element is surely one of them, which cannot be isolated from business. The people-power and that of fast-changing / emerging values is going to drive transformation in forms and formats of business in future; beyond e-com, social media and internet based marketing. This paper is prepared in light of the ideas generated in a landmark book titled: Marketing 3.0 - From Products to Customers to Human Spirit by Philip Kotler, H Kartajaya and Iwan S. (2010) and is based on data collected from 37 respondents from LinkedIn The paper gives insight of deep level changes happening inside the minds of high-end consumers with advent of irreversible globalization and its impact beyond Internet based platforms This paper explores the relevance of those ideas for something we will call 'P-Commerce'; (participation- commerce) in this paper.

Keywords

E-Commerce, Collaborative Marketing, Brand, Hierarchy of Desires, Customer Partnerships, Participation Commerce
Subscription Login to verify subscription
User
Notifications
Font Size


  • El-Ansary, A. I. (2010). E-Commerce and Internet Marketing. Wliley International Encyclopedia of Marketing.

  • Balakrishnan, A. & Geunes, J. (2004). Collaboration and coordination in supply chain management and e-commerce. Production & Operations Management, 13(1), 1-2.

  • Somani, C. (2012). Virtual community: The new hope for e-commerce. Indian Journal of Computer Science and Engineering, 3(1), 20-23.

  • Datta, P. (2011). A preliminary study of e-commerce adoption in developing countries. Information Systems Journal, 21(1), 3–-32. doi: 10.1111/j.1365-2575.2009.00344.x

  • Yoon, D., Choi, S. M. & Sohn, D. (2008). Building customer relationships in an electronic age: The role of interactivity of e-commerce web sites. Psychology and Marketing, 25(7), 602-618.

  • Jansen, B. J. & Resnick, M. (2006). An examination of searcher’s perceptions of non-sponsored and sponsored links during e-commerce web searching. Journal of the American Society for Information Science & Technology, 57(14), 1949-1961. doi: 10.1002/asi.20425

  • Li, K. (2006). Infra-marginal analysis on impersonal networking decisions, e-commerce, and bundling sales. Economic Papers: A Journal of Applied Economics and Policy, 25(2), 151-156.

  • Wu, L. L. & Lin, J. Y. (2006). The quality of consumers’ decision-making in the environment of e-commerce. Psychology and Marketing, 23(4), 297-311.

  • Martinsons, M. G. (2008). Relationship-based e-commerce: Theory and evidence from China. Information Systems Journal, 18(4), 331-356.

  • Fuller, M. A., Serva, M. A. & Benamati, J. S. (2007). Seeing is believing: The transitory influence of reputation information on e-commerce trust and decision making. Decision Sciences, 38(4), 675-699.

  • Melnik, M. I. & Alm, J. (2002). Does a seller’s e-commerce reputation matter? Evidence from e-bay auctions. The Journal of Industrial Economics, 50(3), 337-349. doi: 10.1111/1467-6451.00180

  • Bharadwaj, P. N. & Soni, R. G. (2007). E-commerce usage and perception of e-commerce issues among small firms: Results and implications from an empirical study. Journal of Small Business Management, 45(2), 501-521.

  • Prinz, A. L. (2012). Traditional and virtual shopping trips: The taxation of e-commerce reconsidered. Policy & Internet, 4(1), 1-29. doi: 10.1515/1944-2866.1150

  • Rose, S., Hair, N. & Clark, M. (2011). Online customer experience: A review of the business-to-consumer online purchase context. International Journal of Management Reviews, 13(1), 24-39. doi: 10.1111/j.1468-2370.2010.00280.x

  • Sun, T. (2011). The roles of trust and experience in consumer confidence in conducting e-commerce: A cross-cultural comparison between France and Germany. International Journal of Consumer Studies, 35(3), 330-337.

  • Xing-Long, X. I. E. (2012). Scaling service quality of five distribution firms serving e-commerce from services science, management and engineering, research. Journal of Applied Sciences, Engineering and Technology, 4(11), 1536-1544.


Abstract Views: 623

PDF Views: 0




  • Is 'p-commerce' the Future of Business and E-commerce? an Empirical Study of Elite Customer Experience and Perception

Abstract Views: 623  |  PDF Views: 0

Authors

Arvind Agrawal
Research Scholar, Business Management, JJT University, Rajasthan
Rashmi Soni
Dean, Oriental Institute of Management, Vashi, Navi Mumbai

Abstract


The phenomenon of e-commerce was initially a technological development. It offered a new dimension to business, and new opportunity to creative people. However, not all the e-com ventures could be equally successful. There can be many factors, and the people element is surely one of them, which cannot be isolated from business. The people-power and that of fast-changing / emerging values is going to drive transformation in forms and formats of business in future; beyond e-com, social media and internet based marketing. This paper is prepared in light of the ideas generated in a landmark book titled: Marketing 3.0 - From Products to Customers to Human Spirit by Philip Kotler, H Kartajaya and Iwan S. (2010) and is based on data collected from 37 respondents from LinkedIn The paper gives insight of deep level changes happening inside the minds of high-end consumers with advent of irreversible globalization and its impact beyond Internet based platforms This paper explores the relevance of those ideas for something we will call 'P-Commerce'; (participation- commerce) in this paper.

Keywords


E-Commerce, Collaborative Marketing, Brand, Hierarchy of Desires, Customer Partnerships, Participation Commerce

References