ANVESHAK-International Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Relationship of Demographic Factors of Consumers with Online Shopping in Delhi


Affiliations
1 Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi – 110075, India
2 Delhi School of Economics, University of Delhi, Delhi - 11007, India
     

   Subscribe/Renew Journal


Urban area of India has witnessed exponential growth of Internet in last decade. This growth has led to introduction of new business format such as online shopping and emergence of e-commerce organisation. The e-marketers need to identify factors which have significant relationship in attracting and retaining customers and which can be used to develop marketing strategies. This will help not only in retaining existing customers but also converting potential customers into active one. The objective of the present study was to understand the relationship of different demographic factors with online shopping. To understands this relationship a survey was conducted using the structured questionnaire. The primary data was obtained from 100 respondents who have been using the online shopping. The data was analysed using SPSS software. Correlation was used to find if there is any significant relationship of demographic factors with online. It has been found that gender and age does not have significant relationship whereas education, annual income and marital status of respondents has significant relationship with online shopping.


Keywords

Consumer Relationship, Demographic Factors, E-Commerce, Online Shopping.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Bauboniene, Z. (2015). “E-commerce factors influencing consumers online shopping decision”, Social Technologies, 2015, Vol. 5, No. 1, pp. 74–81.

  • Chaugule, D. S. (2015). “New emerging trends in online shopping (e-commerce): A global arena”, International Journal of Informative & Futuristic Research, 2015, Vol. 2, No, 5, pp. 5-24.

  • Chau, P. Y. K., Au, G. & Tam, K. Y. (2000). “Impact of information presentation modes on online shopping: an empirical evaluation of a broadband interactive shopping service”, Journal of Organizational Computing and Electronic Commerce, 2000, Vol. 10, No. 1, pp. 1-22.

  • Cho, J. (2004), “Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioural variables”, Information and Management, 2004, Vol. 41, No. 7, pp. 27-38.

  • Haq, Z. U. (2012). “Perception towards online shopping: An empirical study of Indian consumers”, Abhinav Journal, 2012, Vol. 1, No. 8, pp. 9-21.

  • Hollensen, S. (2004). Global Marketing. 3 ed. Prentice Hall Publishing.

  • Kanupriya, R. & Kaur, A. (2016). “A study of behaviour of consumer towards online shopping”, Orbit-Biz-Dictum, 2016, Vol. 1, No. 1, pp. 43-55.

  • Karve, S. (2014). “Study of youth with special reference to virtual 3D online shopping” Sai Om Journal of Commerce and Management, 2014, Vol. 1, No. 1, pp. 29-32.

  • Keisidou, E. (2011). “Consumer characteristics and their effect on accepting online shopping, in the context of different product types”, Int Journal of Business Science and Applied Management, 2011, Vol. 6, No. 2, pp. 31-51.

  • Khitoliya, P. (2014). “Customers attitude and perception towards online shopping”, Indian Journal of Research, 2014, Vol. 3, No. 6, pp. 18-21.

  • Kothari, P. P., Maindargi, S. S. (2016). “A study on customer attitude towards online shopping in India and its impact: with reference to Solapur City”, International Journal of Advance research, Ideas and Innovations in Technology, 2016, Vol. 2, No. 6, pp. 1-12.

  • Mohammad. (2011). “An analysis of factors affecting on online shopping behaviour of consumer’s, International Journal of Marketing Studies, 2011, Vol. 4, No. 5, pp. 81-98.

  • Li, Na., & Zhang, P. (2002). “Consumer online shopping Attitude and Behaviour: Assessment and Research”, Accessed at https://www.researchgate.net/publication/2557074_Consumer_Online_Shopping_ Attitudes_and_Behavior_An_Assessment_of_Research

  • Nagra, G. & Gopal, R. (2013). “A study of Factors Affecting on Online Shopping Behaviour of Consumers”, International Journal of Scientific and Research Publications, 2013, Vol. 3, No. 6, pp. 1-4.

  • Nunally, J. C., (1978). Psychometric Theory. New Delhi: McGraw-Hill

  • Puranik, R., & Bansal, A. (2014). “A study of internet users’ perception towards E-shopping”, Pacific Business Review International, 2014, Vol. 6, No. 9, pp. 37-44.

  • Rajesh, M. & Purushothaman, G. (2015). “Consumer perception towards online shopping in Kanchipuram”, GALAXY International Interdisciplinary Research Journal, 2015, Vol. 1, No. 2, pp. 36-44.

  • Sandhe, A. (2015). “Online Purchasing Intention for Durable Goods- An Exploratory Study in Vadodara, India”, International Journal of Management and Social Sciences Research (IJMSSR), 2015, Vol. 4, No. 1, pp. 16-23.

  • Siddappa. (2014). “E-Commerce industry in India”, EPRA International Journal of Economic and Business Review, 2014, Vol. 2, No. 5, pp. 22-28.

  • Sharma, R., Mehta, K. & Sharma, S. (2014). “Understanding Online Shopping Behaviour of Indian Shoppers”, International Journal of Management and Business Studies, 2014, Vol. 4, No. 3, pp. 9-18.

  • Smith A.D., & Rupp W.T., (2003) “An examination of emerging strategy and sales performance: motivation, chaotic change and organizational structure”, Marketing Intelligence & Planning, Vol. 21, No. 3, pp.156-167.

  • Thakur, S. & Aurora, R. (2015). “Consumer Perception: A Study on E-Marketing”, International Journal of Recent Research Aspects, 2(2), 256-262.


Abstract Views: 312

PDF Views: 1




  • Relationship of Demographic Factors of Consumers with Online Shopping in Delhi

Abstract Views: 312  |  PDF Views: 1

Authors

Shamsher Singh
Banarsidas Chandiwala Institute of Professional Studies, Sector-11, Dwarka, New Delhi – 110075, India
Ravish Rana
Delhi School of Economics, University of Delhi, Delhi - 11007, India

Abstract


Urban area of India has witnessed exponential growth of Internet in last decade. This growth has led to introduction of new business format such as online shopping and emergence of e-commerce organisation. The e-marketers need to identify factors which have significant relationship in attracting and retaining customers and which can be used to develop marketing strategies. This will help not only in retaining existing customers but also converting potential customers into active one. The objective of the present study was to understand the relationship of different demographic factors with online shopping. To understands this relationship a survey was conducted using the structured questionnaire. The primary data was obtained from 100 respondents who have been using the online shopping. The data was analysed using SPSS software. Correlation was used to find if there is any significant relationship of demographic factors with online. It has been found that gender and age does not have significant relationship whereas education, annual income and marital status of respondents has significant relationship with online shopping.


Keywords


Consumer Relationship, Demographic Factors, E-Commerce, Online Shopping.

References





DOI: https://doi.org/10.15410/aijm%2F2019%2Fv8i1%2F140608