Study of Perception of Service Quality of Private Sector Banks in Pune City:Path Analysis

The importance of private banks in development of the economy is growing and their market share is on a rise for the past few decades making them a formidable competition to the public sector banks as well as the foreign banks. The Indian private sector banks are adopting to global service features and technological changes which is giving them a strategic advantage over the public sector banks but still the growth of the private sector is relatively less than the foreign banks. Service offerings are the ones which the modern day consumers feel important and that will provide a strategic advantage to any bank which look for long term sustainability. This study using path analysis methods is focusing on understanding what the consumer behavior an perception is about the services offered by private banks in Pune city which will provide an insight in to what the consumers think and expect from the private banks that they are associated with which will provide for the private banks in the city of Pune about their consumers and their view about the services offered by them.